TrendForce: global smartphone market hits 10 year low in first half of 2023

04 September 2023
Samsung and Apple continue to lead the market. Meanwhile, Xiaomi gets ahead of Oppo, Transsion beats out vivo.

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2nd half will be lower

    • S
    • Smartwatchguy
    • Y7A
    • 04 Sep 2023

    Artem S. Tashkinov, 04 Sep 2023I'd attribute it not to economic woes but the fact tha... moreThanks for posting! You're 100% correct. Same thing happens with the PC market which has been around longer.

    I used to spend $200 max on phones and kept them 2 years (now $400 and keep em for 3 or 4 years).

    It's a phone and I own a camera, computer, laptop and stereo. The phone basically drives the watch on my end. That said, markets and demographics vary and so does usage. If you're really young, I guess a phone is an all 8n one entertainment device..until Xmas and consoles become more appealing for gaming.

      • i
      • iApple
      • KsU
      • 04 Sep 2023

      Anton., 04 Sep 2023junk phones for the poor, obviously it sells more than vivo... moreLol.

      you say that as if vivo or oppo were any different lmao.

      All Chinese brands suck on midrange. They are only popular bc they are cheap, so people accept compromises.

        • H
        • Hamann
        • nyc
        • 04 Sep 2023

        Start produce normal smartphones and market will rise.
        99% of models i see - some trying to fool me.
        Honor 90 with no stereo for 500+ euro?
        S23 ultra with crazy PWM.
        Xiaomi 13 expensive then Iphone.
        6 different models of Xiaomi redmi note 12.
        Realme premium brand?
        Smartphones with emmc memory in 2023?
        What is wrong with you people?

          Anonymous, 04 Sep 2023they exclude some asia and china in this..if they put china... moreGlobal means Global. Global does not mean "Global, but we're excluding some asian countries and china".

          2023 is set. Samsung leads without strong sales from china. You can't change the facts just because you don't like it. If you want to see a change for 2024, go out and buy millions of phones from your favorite brand. :)

            • ?
            • Anonymous
            • 0p}
            • 04 Sep 2023

            [deleted post]Pixel 7 pro premium? 😂😂😂😂

            Mi 13 ultra premium with plastic leather and china ⭐ screen? 😂😂😂😂

              • J
              • JrJ
              • 8sc
              • 04 Sep 2023

              Finally consumers fed up?
              Hope so...

                I'd attribute it not to economic woes but the fact that we've kinda sorta reached a plateau in terms of display quality, performance and display. And 5G has turned out to be mostly a gimmick. Yeah, it's faster, no doubt about it. but 4G is more than enough for 99.9% of people out there.

                Why replace a 2-3 year old phone when the new one is barely any better?

                  • ?
                  • Anonymous
                  • s8c
                  • 04 Sep 2023

                  Anton., 04 Sep 2023and what is primun? transition or what is it called, a gene... moreWell if you haven't heard about Transssion already then idk what you've been doing on this site all this time. Come out of that rock, my friend. Tecno and Infinix and fast growing brands. Just FYI, I'm not a fan tho. Even moto is growing. Oppo vivo are just overpriced. Yes their high end phones are good but the mid-range is just laughable. Bbk is run by OnePlus and realme lately, as oppo vivo have lost their appeal to the average buyer

                    Anonymous, 04 Sep 2023they exclude some asia and china in this..if they put china... moreEveryone knows that Samsung has lost a lot of market share! only that in sites paid for by them something like this will not come out, the same thing happens with youtubers paid by samsung, the deficiencies of their devices will never come out

                      • ?
                      • Anonymous
                      • XTA
                      • 04 Sep 2023

                      they exclude some asia and china in this..if they put china market share in this samsung is rock bottom

                        Anonymous, 04 Sep 2023Vivo isn't premium. Just overpriced like oppo. Get you... moreand what is primun? transition or what is it called, a generic brand that only you and 2 or 3 other poor people know about? Please, I live, I pay for 12 years of advertising in the soccer world! He was the one who brought out the first cell phone with a camera under the screen, it was the first with internal memory 4.0 last year! a department only dedicated to the development of its software, unlike oneplus, which is neglected and alive, is better known worldwide than a brand that in a few years will end up bought by some other Chinese company

                          Nothing could hold back the extremely fast growth of Transsion this year. It felt like they came out of nowhere.

                          If BBK is combined they can become number 1.

                            Anonymous, 04 Sep 2023Transsion beating vivo is commendable. I wonder how Oppo is... moreBecause of that all thanks to Indonesia. One of the biggest markets in the world, Oppo sells very well here... their marketing here is very good. And also the seller here says that Oppo is a recommended phone to buy.

                              • ?
                              • Anonymous
                              • s8c
                              • 04 Sep 2023

                              Anton., 04 Sep 2023junk phones for the poor, obviously it sells more than vivo... moreVivo isn't premium. Just overpriced like oppo. Get your facts right

                                • k
                                • kos
                                • XBA
                                • 04 Sep 2023

                                wow.. samsung is actually leading in market share

                                  Maybe if they remove some more stuff that'll improve sales... Headphone jack, microSD, and charger have already gone. What else? Maybe the power button and volume buttons?

                                    • l
                                    • lop
                                    • 8XP
                                    • 04 Sep 2023

                                    Samsung downgraded and upmarketed irtself out of existence.

                                      • ?
                                      • Anonymous
                                      • 0p}
                                      • 04 Sep 2023

                                      Anonymous, 04 Sep 2023Transsion beating vivo is commendable. I wonder how Oppo is... moreOppo numbers always include one plus.

                                        • ?
                                        • Anonymous
                                        • 8N3
                                        • 04 Sep 2023

                                        Samsung was doing better when S series had crappynos variant at much higher price than snapdragon variant.

                                        If Samsung is able to put crappynos 2400 at least on pair with 865, clients will be back.
                                        Most powerful crappynos ever, because tensynos 3 is barely above 780.