Apple sales in China decline 30%, fall expected to continue in 2024

08 January 2024
The major reason is Huawei's comeback with the Mate 60 series.

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  • 08 Jan 2024

Hardware Hypervisor, 08 Jan 2024Profit margin (subject to changes): • iPhone: 65% • Oppo:... moreXiaomi was "not more then 5%" few years ago, but now they are selling phones for much more than that

    China, and Bidenomics = sales decline on both markets, tough time for iphones.

      Bodygard, 08 Jan 2024Apple has a big big problem in China (the biggest smartphon... moreI remember predicting this happening after news broke up about that.
      Well, I guess "I told them so" is inclined to some that laughed it off then.

        Anonymous, 08 Jan 2024Some comment from reddit says Japan might be changing too n... moreexystove is absolutely hilarious I'm 100% going to use it hahahahaha

        unfortunately Sony like all Japanese companies is ruled by literal 60+ years olds detached from the modern world so they won't ever gain back market share especially among the young

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          • AnonD-641645
          • U}}
          • 08 Jan 2024

          In a free market, the most innovative, the most productive, the most labor and capital effective wins.

            • ?
            • Anonymous
            • NrH
            • 08 Jan 2024

            That's what they deserve for stopping their ads on X in order to force X to restrict freedom of speech

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              • nextworks
              • 47A
              • 08 Jan 2024

              Windows next?
              or Harmonynext?

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                • AnonD-1138975
                • p6g
                • 08 Jan 2024

                Anonymous, 08 Jan 2024This is China where there's a lot of people upgrading ... moreI am not making any excuses, I care less about a company or another, I care about my own pockets.
                I am just putting my opinion in here. And I know a lot of people with iPhones, none of them are changing their iPhones less than 2-4 years apart. And they would have money to do it each year. I had some iPhone in past too, but I always bought them second hand, older models, not new ones. So, I am not considering me in this situation.
                Of course, I live in European country, so it could be differently in other regions (like China or India), but I doubt that it will be 180 degrees differently.

                  rizki1, 08 Jan 2024it's changing quickly, a few months ago the news was t... moreJapan loves Iphones. They also love Pixel phones. It seems Japan loves everything which is American, and this is a problem, because they don't really support their own brand. Back in 2007, 2008 there where around 8, 9 companies which made phones( mostly in Japan) can you imagine? Even Casio has had phones, and Hitachi! After Iphone entered to Japan, things have changes quickly. Now, there are only a few manufacturers remained in Japan.

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                    • Anonymous
                    • vaS
                    • 08 Jan 2024

                    AnonD-1138975, 08 Jan 2024Is kind of normal, people in developing countries don'... moreThis is China where there's a lot of people upgrading or buying new yearly. Did you conveniently forget the continuous rising iPhone sales up till IP15 launch a few months ago and are now making excuses for this dismal number? I hope this continues before Apple does something shady and make cheap stuff like type C usb ports become overpriced because muh Apple certification/premium etc.

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                      • Anonymous
                      • vaS
                      • 08 Jan 2024

                      Krisbenea, 08 Jan 2024And now its your job hey japanese, buy xperia and make them... moreSome comment from reddit says Japan might be changing too not only due to the economy but with laws as well. Govt now no longer allow telcos to give put "free" iphones unlike the old days when the thing was a new kid on the block. Even Samsung is getting booted out. Bad news is that Pixel exystove sales are risng there. smh.

                        And now its your job hey japanese, buy xperia and make them suffer more

                          Profit margin (subject to changes):
                          • iPhone: 65%
                          • Oppo: 25%
                          • Pixel: 22%
                          • Huawei: 16%
                          • Samsung: 11%
                          • Xiaomi: 1%

                            it's changing quickly, a few months ago the news was that they were selling a lot... now how can Taiwan and Japan fight it like China?

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                              • Anonymous
                              • YMH
                              • 08 Jan 2024

                              This is very good news! Let sales fall by 99.99%. That will be a very good day.

                                smart Chinese

                                  Apple has a big big problem in China (the biggest smartphone market in the world) and this involves politics and what the US did to Huawei, involves Taiwan etc it's kind of a payback time! let's see how this unfolds.

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                                    • AnonD-1138975
                                    • p6g
                                    • 08 Jan 2024

                                    Is kind of normal, people in developing countries don't change their phones each year, not even each 2 years.
                                    You can easily use an iPhone 12 series model in 2024 and is actually quite speedy and very good cameras, display and speakers. And those are 3 years old models with another 2-3 years of software support ahead.
                                    Imagine the average person who bought these models, didn't bought any iPhone 13, 14 or 15 iPhones. So, that is why the sales are not increasing year on year.

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                                      • Anonymous
                                      • pKL
                                      • 08 Jan 2024

                                      With a huge price difference as well.

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                                        • Anonymous
                                        • YUU
                                        • 08 Jan 2024

                                        Hopefully this will force Apple to upgrade their hardware faster. We want 120Hz in base iPhone!!