Nikon buys Hollywood darling Red, maker of digital cinema cameras

07 March 2024
The amount that's going to change hands hasn't been disclosed.

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Reminds me of Red V. Nikon lawsuit thing. where they sue nikon or other camera company for using any lossless or raw codec. except blackmagic uses their own proprietary raw codec. they deserve it for being incompetent at times.

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    • 09 Mar 2024

    Ellen Dale, 09 Mar 2024Not the idea of losslessly compressing 4k+ video The speci... moreI understand what you're saying but still,

    You own a Ferrari but everyone else wants to ride it.

      KacK, 09 Mar 2024That's funny. Say you create an invention, patent ... moreNot the idea of losslessly compressing 4k+ video
      The specific codec/format/ definitely,
      But not the idea of compression
      It's too general to be patented
      Even Apple has a feud with Red over this

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        • 09 Mar 2024

        Ellen Dale, 07 Mar 2024This is interesting RED has done dirty to the cinematic wo... moreThat's funny.

        Say you create an invention, patent it because you know it's valuable and keep it to yourself or only share it to a few you trust but then some random stranger comes out of nowhere and sues you because they also want a piece of your cake...

        And holding back the entire camera industry..really?

        Looks like that whole camera industry was sleeping or having a very good time since they didn't bother investing more into R&D...or they would have probably made that lossless codec before Red did but it looks like only Red activated their brains and chose to think outside of the box so why should they even care about other manufacturers since they're in their own league?

          Explain this in phone terms

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            • 08 Mar 2024

            Ellen Dale, 07 Mar 2024It would actually be a great concept where the camera body ... moreThat would simply kill off the entire pixel lineup, lol

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              • 08 Mar 2024

              A Thinker, 07 Mar 2024How about making stand alone cameras with Android OS? IMAGI... moreandroid OS ?? really ??

              how low you can be ?? have android os in your phone made by that crooked company , google, thats already lowlife

                mir, 08 Mar 2024They will eventually enforce themselves as the owners. And ... moreNot necessarily. One can own entire company and just let them do their thing, but you pocket the success and profits as well as branding. Given that Nikon is Japanese and hugely successful and recognized worldwide, it's unlikely they'll ruin it. Not impossible, but unlikely.

                  SShock, 07 Mar 2024News suggests it'll be wholly owned subsidiary which m... moreYou could say that RED got owned, literally, lmao.

                    Ellen Dale, 07 Mar 2024It would actually be a great concept where the camera body ... moreTypical point-and-shoots of yesteryear have much smaller sensors than most smartphones of today, and I mean smaller than 1" or even 1/1.7".

                    I would be excited by the idea of a 1"-type sensor Android-Mirrorless point-and-shoot hybrid though. Or even a larger sensor like micro 4/3rds.

                      First they become the 2nd camera brand to be used on the moon, and now this. Nikon is honestly making a big splash lately. I always haven't thought much about them in the camera world, but they have my attention now. I think they've become more appealing ever since they entered the mirrorless market. I've never paid much attention to their DSLRs.

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                        • 08 Mar 2024

                        SShock, 07 Mar 2024News suggests it'll be wholly owned subsidiary which m... moreThey will eventually enforce themselves as the owners. And then Red will be ruined.

                          Anonymous, 07 Mar 2024So will RED's technology be dissolved and folded into ... moreNews suggests it'll be wholly owned subsidiary which means RED will carry on the way they do now, but Nikon will own them.

                            Anonymous, 07 Mar 2024So will RED's technology be dissolved and folded into ... moreThat's the big question. Both are possible, 50/50 chance on either happening

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                              • 07 Mar 2024

                              So will RED's technology be dissolved and folded into Nikons design or will it live side by side with Nikon

                                David 040882, 07 Mar 2024Yeah, though I don't expect seeing such a concept from... moreYou're right, we may never see one unless some dedicated programmers or engineers try a Frankenstein like thing with it

                                But it's okay to think unrealistic things too, sometimes. I guess.

                                  Ellen Dale, 07 Mar 2024It would actually be a great concept where the camera body ... moreYeah, though I don't expect seeing such a concept from Nikon. Best case scenario from Canon

                                    A Thinker, 07 Mar 2024How about making stand alone cameras with Android OS? IMAGI... moreIt would actually be a great concept where the camera body can house a good battery, a capable ISP and a powerful processor (just for processing images)
                                    Even with the sensor being as small as a point and shoot one but it will have better capability than the best smartphones currently
                                    Pair it with gcam or any other mainstream brand photo processing algorithm
                                    Would be absolutely amazing

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                                      • 07 Mar 2024

                                      Expected outcome. Cameras were multiple times as expensive as alternatives. They were mainly oriented on marketing.

                                        AnonD-1147675, 07 Mar 2024How is the Z8 not adequate as a cinema camera already? 8k60... moreThe Z8 is a hybrid mirrorless camera, DSLR-styled. A proper cinema camera is different with plenty of different controls on the outside and many other things, with which I'm not too familiar with. But yes, the Z8 and Z9 are very capable video cameras, just not cinema level, mostly because of their body design and styling, which impends the addition of all the ports and stuff that cinema cameras offer

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