Google's new JPEG image encoder offers higher quality and saves on size and bandwidth

07 April 2024
The new jpegli coding library could be the next step in evolving the ubiquitous image format.

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So this implementation is based on a part of JPEG XL without supporting the whole JPEG XL standard, which is royalty free? Why Google, Why?

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    • Anonymous
    • 70d
    • 07 Apr 2024

    Aan2007, 07 Apr 2024what? literally nobody besides few americans use HEIF, ever... moreThe market share of Apple phones is about 28% to 30%. That's considerable. It's much less than the market share of Android phones, though.

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      • Anonymous
      • 70d
      • 07 Apr 2024

      potato4k, 07 Apr 2024So this is basically the RCS of image compression format. W... moreYou don't understand what everyone means.

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        • Anonymous
        • 0p}
        • 07 Apr 2024

        Cyberchum, 07 Apr 2024That's quite small considering the percentage of the p... more60% of iphone sales are more than 120.000.000.
        That is more than xiaomi,vivo and oppo (one plus) sell.

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          • Anonymous
          • 05a
          • 07 Apr 2024

          SShock, 07 Apr 2024That's because Apple uses HEIC encoding by default. No... moreNo one enables HEIC as the format is buggy and terrible. Causes lag on computers you store them on and they often don't work in third party apps or services.

          I rarely agree with Google, but fixing Jpeg is definitely a better option than using a half thought through incompatible format.

            Aan2007, 07 Apr 2024what? literally nobody besides few americans use HEIF, ever... moreThat's because Apple uses HEIC encoding by default. No one else does that even if they support it. My S23 Ultra supports HEIC, but is disabled by default and unless you enable it yourself, it's unlikely it'll ever be used by anyone. Which for majority of casual users even who want high end phone means it'll be using JPG by default.

              Big idea hope for big success.

                Anonymous, 07 Apr 2024At least 60% of iphone sales are outside USA That's quite small considering the percentage of the population of the rest of the world. I bet you thought you did something there.

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                  • Anonymous
                  • 0p}
                  • 07 Apr 2024

                  Aan2007, 07 Apr 2024what? literally nobody besides few americans use HEIF, ever... moreAt least 60% of iphone sales are outside USA

                    potato4k, 07 Apr 2024So this is basically the RCS of image compression format. W... morewhat? literally nobody besides few americans use HEIF, everyone else take photos in JPG

                    you should sometimes travel outside US to realize how miniscule is apple global market share

                      jpegli is actually developed by JXL devs

                        potato4k, 07 Apr 2024So this is basically the RCS of image compression format. W... moreIssue with HEIF is that it's not free and has equally bad reception as a result. Google could easily push WebP more aggressively by providing SDK's for its implementation.

                        Free is better, but just because it's free, that doesn't mean in wide adoption. Sometimes that is the case (like with MP3), but often it's not (Vorbis, WebP and a lot of other formats).

                          So this is basically the RCS of image compression format. Where everyone has moved on to HEIF, Google with its failed webP decided to just frankenstein the old JPEG.

                            If you are using software that doesn't support WebP or some other new format, the right thing to do is to COMPLAIN about it to the author of that software.

                            Software developers are lazy, they won't fix anything unless someone complains about it.
                            I know because I'm software developer :) and the lack of feedback is source of many usability issues.

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                              • Anonymous
                              • 0p}
                              • 07 Apr 2024

                              Thumbnail image.

                              Second is even worse. More pixelated, more contrast, different colour .
                              Basically tricks done by pixel to fool people to believe that is actually better.

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                                • Anonymous
                                • 70d
                                • 07 Apr 2024

                                you have to suffer, 07 Apr 2024why not to use avif, heic or maybe jpeg2000 for lossless qu... moreDid you read the article?

                                  why not to use avif, heic or maybe jpeg2000 for lossless quality instead of tweaking the JPEG standard
                                  jpeg is still jpeg. any size reduction would look crusty. just as mp3 of image format.

                                    Higher quality but still lower size? Hmm. Nah.

                                      • J
                                      • JPEG-XL ftw
                                      • XUU
                                      • 07 Apr 2024

                                      Ah I see, Google and Chrome pretending JPEG-XL doesn't exist.

                                        Leanzazzy, 07 Apr 2024Speak for yourself. I love WebP and WebM (mainly VP9 & ... moreI don't because support for it is terrible. So many apps don't know what to do with it and in the end you are double compressing same file just because you have to turn it from WebP to JPG and both are lossy so you're degrading quality literally for no reason if the thing was in JPEG from get go.

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