Apple issues apology statement over new iPad Pro ad, will not air it on TV

10 May 2024
Cupertino admitted that it "missed the mark with this video" and issued an official apology.

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Call me back when macOS is finally on Silicon iPad, Apple. You're only encouraging ecosystem growth with iPadOS.

    Kezkouz, 10 May 2024What's going on with these people?! So much sensitivit... moreDestroying artistic, creative stuff to prove you're the bully that runs the market.
    Already, we have teenagers destroying stuff just for the sake of a good tiktok video. All this is making us lunatics of an undetectable kind.

    Its not a good message for future generations, even though I'm not overly sensitive to it, but speaking is my right and so I did.
    All this stuff is rubbish. Respect things too.

    A week later, someone else from Android world, might come up with a hydro-press destroying ipad. How useful will that be?

      • ?
      • Anonymous
      • 0p}
      • 11 May 2024

      Anonymous, 10 May 2024This ad is about the latest iPad Pro being thin.The iPad is not be thin enough to survive the press. It Apple meant that metaphorically, the message is simply lost from all the distractions.

        • ?
        • Anonymous
        • k@B
        • 11 May 2024

        Kezkouz, 10 May 2024What's going on with these people?! So much sensitivit... moreright, i thought this was good smh

          Lol, if anything, that was a pretty cheesy and funny ad. I don't think it's a great ad, but it was kinda funny.

          Of course everyone is different, I guess many people interpreted it in different ways.

            • ?
            • Anonymous
            • 70d
            • 10 May 2024

            Anonymous, 10 May 2024I don't see anything offensive. Apple needs to take a ... moreAdvertising isn't a thing to take a stand on. The purpose of advertising is to make people want to buy your products. If an ad fails to meet this objective, there is no point to waste money to show it on TV channels. Apple probably decided that this ad was a failure.

              • ?
              • Anonymous
              • Mk3
              • 10 May 2024

              Anonymous, 10 May 2024People these days literally are weak generation 🤦🏻‍♂️ too m... moreSo much so that they can't even take criticism on ads.

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                • Anonymous
                • jsQ
                • 10 May 2024

                I don't see anything offensive. Apple needs to take a stand and continue any ad they wish. No one can please the whole world. Someone will always be offended, no matter what.

                I agree ads should be taken off if it is offensive like racial etc, but this, hahaha. So silly.

                  • ?
                  • Anonymous
                  • 70d
                  • 10 May 2024

                  PepperPot, 10 May 2024That's what I took from it. I got the impression all ... moreThis ad is about the latest iPad Pro being thin.

                    World is going C razier

                      Anonymous, 10 May 2024Watch the ad. All the items in the press are crushed but wh... moreThat's what I took from it. I got the impression all of those things were "ingredients" they crushed to form a portable device that allows you the freedom to enjoy your hobbies from anywhere. I don't see how that is offensive.

                      They could have thrown everything into a blender, but then it comes out like a drink. Apple doesn't make drinks. ¯\_(ツ)_/¯

                        • N
                        • No Fan Boy
                        • rKU
                        • 10 May 2024

                        TBH, i really enjoyed the advertisement...i don't know why people are being so sensitive nowadays...!

                          What's going on with these people?! So much sensitivity and weakness. 🤮🤮🤮

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                            • Anonymous
                            • YUU
                            • 10 May 2024

                            Well, as I guessed so. A lot of weak generations (millennia, gen Z and Alpha) bashing me for the truth. So, I just proved my point. Some even asked me not to be sensitive on tech site? I was like WTF?, I just saying the truth about the news. Really?? I'm the one who is sensitive? Or the person is the one who're sensitive? Just because I hit his mark 🤭🤭

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                              • Anonymous
                              • Ib8
                              • 10 May 2024

                              It's a commercial, the clutching of pearls, and wailing and gnashing of teeth is actually satisfying. How soft humanity has become.

                                Mills, 10 May 2024The best artists come from a pencil and paper. Not from LCD... moreThat's because tablets didn't exist back in the 1500s.

                                  DeepIn2U, 10 May 2024Mother nature? Sorry brew that wasn't offensive at app... moreYou should've watched the Fox News coverage of Mother Nature... Don't forget about the Apple iPhone 14 Ad that had seemingly-racist vocals...

                                  The "I am a Mac | I am a PC" ads tried to fuel fanboyism & consumer tribalism.

                                  "What's a Computer" was basically teasing the idea that closed consoles can replace PCs. (Which is a controversial topic)

                                    YourLocalPhoneCritic, 10 May 2024There is no way they thought that crushing all of these ico... moreMother nature? Sorry brew that wasn't offensive at app.you gotta go waaaay back to an offensive commercial by Apple.

                                    What's a computer iPad ad (possibly is one)
                                    Lemmings !
                                    That was offensive !! That 80's commercial aline was THE sole reason Apple lost the corporate market.

                                      Anonymous, 10 May 2024So sensetive must be a snowflake. We used to watch bands sm... moreexcept.. it's not usable anymore.
                                      try to crush the same guitar that bands used with a hydraulic press instead of smashing with little impact. how FUN!!!

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                                        • Anonymous
                                        • pKL
                                        • 10 May 2024

                                        abysswag, 10 May 2024Just saw it and frankly it is very insensitive .. There are... moreI don't see any connection to people's livelihoods, there are no people in the advert. Nor is the product something that will remotely affect creative industries. It's an ad that will be forgotten about in a month's time but people see it as a horrendous event worth trying to cancel.