Apple issues apology statement over new iPad Pro ad, will not air it on TV

10 May 2024
Cupertino admitted that it "missed the mark with this video" and issued an official apology.

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The most environment friendly add humanity has every seen.
Apple just say that it is AI generated and no worries at all.

    I don't see how offensive it is, starting with free will, if you don't want to use it or buy it, don't do it... The message of the commercial is clear, you can do different things from an iPad or Apple tablet, obviously, not only from the ipad you can

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      • Anonymous
      • sEF
      • 10 May 2024

      The more I think about this, the more I think this is hilarious.

      It's remembering me of Infinix Indonesia's campaign "Destroy your PC" like Infinix doesn't even use Snapdragon for windows emulator on Android lol.

        An apology from Apple??
        Impossible! 😦

          I saw the keynote and this ad was played when introducing the new iPad Pro but I can't imagine people actually getting offended by it, it's a creative ad portraying how an iPad is a replacement to all of those things and yet it's so compact. I think it was a genius piece of advertisement but in today's day and age people will get offended by anything out of nowhere.

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            • Anonymous
            • 05e
            • 10 May 2024

            Mills, 10 May 2024How is this offensive or even bad. When I first saw it, I w... moreThe symbolism that Apple don't need real artists any longer. Replace them all with a computer program.

              JerryRigEverything's gonna have to crush the iPad now, just for fun

                How is this offensive or even bad. When I first saw it, I was confused myself.

                  Anonymous, 10 May 2024This ad is Great representation of capitalism tbhWhy?

                    Are we getting offended by anything these days? There's nothing wrong with the ad. Is it a bit silly and innacurate? Yes. Is it offensive and apology-worthy? Nuuh uh.
                    Imagine having nothing better to do with your life to start taking seriously and hating on some random ad.

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                      • Anonymous
                      • D0d
                      • 10 May 2024

                      This ad is Great representation of capitalism tbh

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                        • Anonymous
                        • tA$
                        • 10 May 2024

                        That ad would literally end the career of Hydraulic Press Channel's YouTube Channel.

                        Then what if they (HPC) decided to pull a Coup De Grace on Apple?

                          Anonymous, 10 May 2024Wow! People are really, really stupid now if they’re misint... morePeople that are like you, no disrespect sir/madam

                            Anonymous, 10 May 2024Years ago was a different story. Internet and smartphones w... moreAnd? that would only suggest the message itself is more relevant now than it was back then, with the new iPad Pro being immensely superior in all aspects to the Renoir.

                            And before anyone starts, that is not me agreeing with the message itself. No serious musician, artist, photographer etc is ever going to replace the tools of their respective trades with an iPad.

                            Again though, this is an ad aimed at assisting the sale of a product. It is therefore meant to be over the top, sensationist nonsense. It's not meant not be taken literally!!!

                            What is with you all????

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                              • JVK
                              • Nu6
                              • 10 May 2024

                              Nick Tegrataker, 10 May 2024A short conclusion: This ad left me feeling uncomfortable ... moreI've never seen a more balanced comment on the internet. And I've been a (arguably the most active) GSMArena reader for the better part of 19 years.

                              You my good sir/madam have won the internet for me today. I have a feeling we would have been good friends.

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                                • Anonymous
                                • n5v
                                • 10 May 2024

                                Anonymous, 10 May 2024It should be obvious that my point is that this ad is narro... moreWatch the ad. All the items in the press are crushed but when it's lifted up there's only the iPad. It's saying all those things we love can be done with the iPad, false but that's the msssage

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                                  • Anonymous
                                  • nDR
                                  • 10 May 2024

                                  Snowflake generation strikes again! This is an attempt to censor artistic expression which is a serious issue! If you don't like it, just ignore it!

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                                    • Anonymous
                                    • n5v
                                    • 10 May 2024

                                    Anonymous, 10 May 2024The point of the ad is that the iPad Pro is thin, so it sur... moreIt's clear as day

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                                      • Anonymous
                                      • n5v
                                      • 10 May 2024

                                      Anonymous, 10 May 2024Wow! People are really, really stupid now if they’re misint... moreNo

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                                        • Anonymous
                                        • n5v
                                        • 10 May 2024

                                        123, 10 May 2024Ipad is based on ARM, not PC, thus, it has limited capabili... moreRosetta 2

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