Apple's latest ad is all about the Camera Control

05 October 2024
Whatever you do, don't call it a button.

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  • ?
  • Anonymous
  • 7k4
  • 07 Oct 2024

Malakas666, 07 Oct 2024Apple: Taking away something on the sake of "minimalis... moresony is a whole supplier of this feature.

    • ?
    • Anonymous
    • 7k4
    • 07 Oct 2024

    Anonymous, 06 Oct 2024Useless marketing. Not even a newsworthy article. Piece of ... morethis is a test bed for button less iphone.
    once they pefectly control it with software/hardware optimization.
    they will replace all buttons with this.

    making every surface dynamic like this 'camera control'.
    power+volume+action (volume surface will act dynamically like current volume button on ipad pro) it switches its functionality based on device orientation.

      Malakas666, 07 Oct 2024Apple: Taking away something on the sake of "minimalis... moreThe company obsessed with minimalism to the point that they refused to put more than one button on a computer mouse for some reason has put a button back on the iphone? Had to do something, their AI wasn't cooked yet ! Why even release the phone this year? Even the most ardent apple polishers on youtube can't find a reason to buy this one

        • M
        • Malakas666
        • mHp
        • 07 Oct 2024

        Apple: Taking away something on the sake of "minimalism" (cost cutting) and bringing it back 10 years later as a "revolution in design and engineering".

          • ?
          • Anonymous
          • I@a
          • 06 Oct 2024

          Useless marketing. Not even a newsworthy article. Piece of crappy tech.

            Akinaro, 05 Oct 2024Say what you want but Apple is Brilliant in marketing, they... more"Say what you want but Apple is Brilliant in marketing, they work as perfect example of any company that wait patiently, watch their user group closely and no matter of what they sell, they always advertise it as premium and luxury, even if its simple and cheap thing."

            That's true of course. But you know *why* they do it and specially why it works and they get away with it? Because they're capitalizing the premium image they have in the market and they got through the years since the beginning of iPhone.
            The problem is that that premium image, that "status" is fading away, after Steve passed away, they stopped being the leader in innovation and are more worried in how to make more money using the least resources and innovation possible! More people every day are seeing that.
            I want to see what happens when that conception of premium erodes to a point where this strategy will fail. Well it's happening already, iPhone models year after year are boring at launch with less sales, that says a lot.
            They have 2 options: continue to do this and become less and less relevant and end up making less money until they're forced to wake up, or they start to change things right now to preserve that premium image to assure money continues to flow in the future. Because the future is decided now, if they don't change, they might pay a heavy price in some years. They already went through it in the past but Steve appeared, a visionary and they were saved and grew to be huge. But they don't have a Steve now to do it again and Tim doesn't cut it.

              • ?
              • Anonymous
              • SbF
              • 06 Oct 2024

              It's a Camera Control Actionable Thing; Definitelly not a button.

                • ?
                • Anonymous
                • wHR
                • 06 Oct 2024

                TechDevil, 06 Oct 2024Which part of the world do you live in? Seems like under th... moreu should go out more

                  Lister , 05 Oct 2024I see the "sheep" stereotype is being used again.... moreWhich part of the world do you live in? Seems like under the rock! Apple's products are the least choice for any part of the world except NA.

                    • r
                    • rusty
                    • T3E
                    • 06 Oct 2024

                    Lister , 05 Oct 2024I see the "sheep" stereotype is being used again.... morejust stop being ridiculous already

                      • ?
                      • Anonymous
                      • wHR
                      • 06 Oct 2024

                      Anonymous, 05 Oct 2024wasted 31 seconds of my lifethats ur problem .. u know u hates apple , but u still want to know what apple did then complain wasting ur time ...

                        • ?
                        • Anonymous
                        • wHR
                        • 06 Oct 2024

                        Eno2, 05 Oct 2024Don't call it a button because it's a button! ... morehuhh ????

                          What else do they have to advertise about? Lol

                            • L
                            • Lister
                            • pLd
                            • 05 Oct 2024

                            I see the "sheep" stereotype is being used again. Fact is, most IT firms use iPhones, so the technologically mindful actually know quality when they see it. I'm not saying that android would be worse, but smart people preferring iPhone goes against the hater's decade old blinkered opinion.
                            Sad really.

                              • ?
                              • Anonymous
                              • ppj
                              • 05 Oct 2024

                              wasted 31 seconds of my life

                                • ?
                                • Anonymous
                                • IVQ
                                • 05 Oct 2024

                                Akinaro, 05 Oct 2024Say what you want but Apple is Brilliant in marketing, they... moreFunny how the brilliance isnt brought over to their supposedly next big thing, Vision Pro

                                  Akinaro, 05 Oct 2024Say what you want but Apple is Brilliant in marketing, they... more> they just patiently waited to other companies do work and real world test, see what stick and what not.
                                  There are two chances:
                                  1. If it sticks, they will wait for a few years and release the same thing without any improvement which makes it doesn't any better than the one on Android, but fanboys would think that "tHeY iMpLeMenTeD iT bEtTeR tHaN oN aNdRoiD".
                                  2. If it doesn't stick, they will wait for a (longer) few years and release it under new naming and try to act like they're the first one who invited that. But eh, it doesn't matter tho. The one that matter is the one who implemented it first, not who implemented it better.

                                  Also, "buying an Apple product" sounds like a doctrine nowadays. People will buy their product no matter how bad it is.

                                    Brilliant marketing on one side, sad that it works on the other side. They trigger the urge and FOMO to upgrade in all existing iPhone users to have this new thing.

                                      Luke, 05 Oct 2024Funny, wasn't the apple who removed all buttons and pr... moreThis is in line with rumors of their vision of removing physical buttons and replacing them with capacitive.

                                        Anonymous, 05 Oct 2024Or the ability to actually scan your finger like a traditio... moreYeah, But that was never really considered I don’t believe. Besides it’s in a very awkward place for a fingerprint scanner.

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