Tecno starts campaign to fight skin tone bias in cameraphones

04 November 2024
It is based on the Universal Tone imaging technology powered by AI.

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  • Michael
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  • 05 Nov 2024

DeepIn2U, 05 Nov 2024Another ignorant comment by an ignorant. Sorry but you ... moreI don't respond to them with racism. But I counter them with the fact that they are prejudiced and sell false claims for truths.
And of course I know about white balance. They act as if they are smarter than everyone else and react in an irritated manner and with upper-class definitions that everyone knows anyway.
Nobody likes head teachers like them.
Also, light skin types have the problem that some camera systems don't reproduce this tone anywhere near correctly.

    Why not a campaign to allow Gcam in your phones?😒 I bought a Camon 30 Pro recently. The camera sensor is indeed large in its class but only held back with its inferior/basic camera app.

      RealLifePhones, 05 Nov 2024I'm not saying iPhones are bad but -to quote you- &quo... moreyou dont get it, the photo OVERALL is inaccurate on iPhones, but on chinese phones only the skin is brighter, you seem to have not used any chinese phones alongside an iphone.

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        • Anonymous
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        • 05 Nov 2024

        IpsDisplay, 04 Nov 2024People are completely missing the point here Let me remi... moreThis, all, day, long.

        Absolutely nailed it. I don't need to read any other comment about this.

          jiyen235, 05 Nov 2024i have tried iPhones 11 to 15 (11 Pro, 12 Pro, 13 Pro, 14 P... moreI'm not saying iPhones are bad but -to quote you- "inaccurate in terms of color temperature/white balance/exposure" which are exactly the aspects that make or break skin tones so I don't understand how you come to those conclusions and don't see a contradiction.
          Btw I'm talking about "light tones" not "bright colors" there's a difference between that as a color can be light and dimm at the same time.

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            • 05 Nov 2024

            Anonymous, 04 Nov 2024It's like saying that "My Pronouns are bla bla bl... moreOne joke

              RealLifePhones, 05 Nov 2024Pixel yes, iPhone no. iPhones generally make the photos to... morei have tried iPhones 11 to 15 (11 Pro, 12 Pro, 13 Pro, 14 Pro Max and 15 Plus), although they brighten up PARTS of the face, to make the lighting seem more favorable, they don't brighten the overall skin tone. The overall image is pretty dark tbh but the skin tones aren't really bad at all, just inaccurate in terms of color temperature/white balance/exposure, but not the brightened kind of inaccurate.

              I've tried a Pixel 7 too, it's pretty ok as well. Samsung brightens EVERYTHING up.

                jiyen235, 04 Nov 2024except for Pixel and iPhone, that's cus they're a... morePixel yes, iPhone no.
                iPhones generally make the photos too cool which looks favorable on light skin but negatively affects dark skin tones by making them looked washed out. Like Apple is doing everyone a favor by making our skin "correct" aka lighter. Sorry if I missed that Apple changed their picture engine but iPhone 15 Pro reviews still mention it (at least the unbiased ones). You are probably comparing to Chinese phones and yes Apple isn't as bad as those for dark skin but their picture engines are optimized for Chinese skin and add pink/violett tones to make Chinese skin look as white as possible which main their customers like. Same with Apple that's mainly bought by Americans & Europeans.

                  Anonymous, 05 Nov 2024Hope ypu don't end up like Elon Musk who laughed BYD o... moreim not laughing at transsion, im just saying for budget to midrange phones this is an unnecessary expense. they could have had better chips, screens, batteries or even better prices but they're focusing on skin tones which i don't think the average midrange buyer complains about.

                    To be fair this is concerning privacy wise... Especially that website. Also in my opinion this is purely performative, Google, Vivo and (Xiaomi - with their Leica collaboration though) already mastered skin tones imo. There's a reason why people with Chinese phones sometimes use Google camera because the skin tones are just better on it.

                      Anonymous, 05 Nov 2024Hope ypu don't end up like Elon Musk who laughed BYD o... moreTrue.. I am using Techno 30 premier.. Wonderful camera phone for the money. Not just camera build quality is also top notch..

                      Only issue is inconsistency, you can't predict when it gets slow or network issues etc.(I don't know if it's because I block all permissions and always on VPN ) in terms of photography sometimes world class shots sometimes blurred shots and shaky videos 😅

                        Meanwhile Vivo: we intentionally programmed our firmware differently for our phones in Europe and Asia. European models get more neutral colors and skin tones, while Asian models will give you the whitest porcelain look you have always wanted.

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                          • Anonymous
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                          • 05 Nov 2024

                          [deleted post]They are. All skin is skin.

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                            • Anonymous
                            • vaS
                            • 05 Nov 2024

                            jiyen235, 04 Nov 2024yeah Transsion's really hot in Africa, pretty sure if ... moreHope ypu don't end up like Elon Musk who laughed BYD off in 2011. Because Transsion has a long term plan to do to smartphones what BYD did to EVs. Even if it means dragging these toys down to $10.
                            China manufacturing has shown that what used to be rich people toys can be made into mass market products.

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                              • Anonymous
                              • vaS
                              • 05 Nov 2024

                              Boldpixel, 04 Nov 2024I think this issue is mainly on Chinese phones. Worse is th... moreUh, thete is a Chinese brand that's selling a lot of phones in African region because their cameras do not have auto beautifying feature that cannot be disabled like the old LG and Samsung. Even Chinese people themselves do not know it's a China brand lol.

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                                • Anonymous
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                                • 05 Nov 2024

                                I remember this from an old Pixel campaign.

                                  Michael, 04 Nov 2024In my opinion, this is simply a campaign to stand out from ... moreAnother ignorant comment by an ignorant.

                                  Sorry but you must be of faur skin and have NO idea the variances in skin tone many dark or semi light skin mixed people have that heavily afrects their photos even in bright outside sunlight.

                                  When you hear/read someone isnt very photogenic ... what do you actually think that means?!

                                  Photos and photography has ALWAYS BEEN BASED on those with fair skin or shall i dare say people of white skin. If you even for once doubt me or come at me with any racism THINK AGAIN:

                                  Every camera or camera system specifically has a setting or rating or soec called "White-Balance"! Dont think its a technical term becaue its based on specifics in its history and leads to very VERY poor pictures of people. Moreover the last 100yrs law enforcement has used this poor lack of the same understanding youve presented to implement mistaken identities from a oicture with poor quality n resolution to start or originally pictures printed in black & white!

                                  Anyone that stidied photography or used pro settinga in a digital photo or experience in professional photography can give you a LOT of situations regarding darker skin tonnes and challenges of such subjects or people.

                                    People are completely missing the point here

                                    Let me remind you all we are in the DATA/INFORMATION AGE

                                    Ignore politics, don't call it stupid there is only one answer

                                    DATA MAPPING it's just another means to track and compile data more precisely to then be sold for profit later it's simple as that

                                    Can you imagine skin care targeted ads if there are better skin tone mapping?

                                      Anonymous, 04 Nov 2024They sell (Transsion) well in Africa as they're the on... moreyeah Transsion's really hot in Africa, pretty sure if it weren't for Africa they'd have gone bankrupt lmao

                                        Carol, 04 Nov 2024I presume that's a chinese devices problem, never had ... moreeven Samsung's phones have some brightening lol, unless you use Apple/Pixel phones, you're bound to get skin brightening.

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