Tecno starts campaign to fight skin tone bias in cameraphones

04 November 2024
It is based on the Universal Tone imaging technology powered by AI.

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Vegetaholic, 04 Nov 2024Again, this woke *** is so huge, companies and content deve... moreGood photographers should make appropriate adjustments to the skin tone to respect the subject's ethnicity and good cameras should do that automatically. It would be a problem if you overly brighten darker skin tones or make light-coloured skins appear much darker than they actually are.

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    • Michael
    • 3%%
    • 04 Nov 2024

    In my opinion, this is simply a campaign to stand out from the cheaper competition and justify higher prices. You address a topic where the respective region/group reacts sensitively and the brand is talked about. This makes them popular and increases smartphone sales. Pure marketing calculation and not a ‘fight against incorrect skin tones’.

      I think this issue is mainly on Chinese phones. Worse is the skin smoothening.

        Vegetaholic, 04 Nov 2024Again, this woke *** is so huge, companies and content deve... moreMaking good cameras also means accurate skin tones XD. Have you ever used a Chinese phone that whitens every human lol. Sometimes cartoonish-ly

          Again, this woke *** is so huge, companies and content developers shoves you in the throat. Nobody cares about any skin tones, just make good cameras, Jesus Christ.

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            • Anonymous
            • vaS
            • 04 Nov 2024

            jiyen235, 04 Nov 2024really cool Tecno, now partner with Vivo/Oppo/Xiaomi and th... moreThey sell (Transsion) well in Africa as they're the only ones who respect skin color accdg to people there. Even the Chinese are unaware that Transsion exists and that they are a Chinese brand so it's not surprising that you don't know them as well.

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              • Anonymous
              • vaS
              • 04 Nov 2024

              Anonymous, 04 Nov 2024Yeah, this will save the world...Actuslly, this is how Transsion sells well in Africa. It's not as shallow as you think it is. Lots of models have perma-beautification settings it's no longer funny like Samsung in Korea.

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                • Anonymous
                • Twq
                • 04 Nov 2024

                Yeah, this will save the world...

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                  • Anonymous
                  • 6u6
                  • 04 Nov 2024

                  Anonymous, 04 Nov 2024No one is gonna stop iphone from making people red while re... moreIt's like I am wearing rouge when my friends show me! And people say the iPhone has more true to life colours. Hahaha!

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                    • Carol
                    • mJ}
                    • 04 Nov 2024

                    So on short, the chinese brand created a problem and now they try to make it a feature?🤕

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                      • Carol
                      • mJ}
                      • 04 Nov 2024

                      FatShady, 04 Nov 2024the awful noises that passed as "music" in the 80s?You confuse the '80s with 2010s and up... o'd say.

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                        • Carol
                        • mJ}
                        • 04 Nov 2024

                        jiyen235, 04 Nov 2024except for Pixel and iPhone, that's cus they're a... moreI presume that's a chinese devices problem, never had a phone that does not take pictures with the proper skin tone. What the hack skin tone biase even means? Musst be some chinese stuff, but well, who buys chinese brands? For sure not me.

                          Zero, 04 Nov 2024Let's be real. ANY phone doesn't go with black people.bruh im kinda based and even I wouldn't go that far

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                            • Anonymous
                            • 0p}
                            • 04 Nov 2024

                            No one is gonna stop iphone from making people red while recording video with blurred background.
                            It is a feature !!

                            😡😡😡😡

                              Zero, 04 Nov 2024Let's be real. ANY phone doesn't go with black people.Pixels do. Why do you think they always win MKBHD's blind camera tests?

                                Darth Caesium, 04 Nov 2024They could make more money out of this by selling licences ... morenot Samsung and Apple, they're too greedy for something like this. Vivo, Oppo or Xiaomi could've done this for the global market but they seem to not take the global market that seriously and since China is their main market and Chinese people like "fair" skin/filtered looks, would you really blame these manufacturers for not spending money on this?

                                I just wish they had both the filtered look for the Chinese/Asian market and the realistic look. BUT TBH, China gets a bad rap, western filters are just as sneaky imo!!

                                  jiyen235, 04 Nov 2024really cool Tecno, now partner with Vivo/Oppo/Xiaomi and th... moreThey could make more money out of this by selling licences to OEMs. If they could sell licences to Samsung, Apple, Vivo, Xiaomi, Oppo, Realme, etc., then they'd get more money than through promoting this feature being on their phone. Plus, they'd raise more awareness about their brand, which is important for a company like Tecno that is virtually unknown in certain parts of the world.

                                    Zero, 04 Nov 2024Let's be real. ANY phone doesn't go with black people.except for Pixel and iPhone, that's cus they're american.

                                      ikek, 04 Nov 2024Just disable the filters that are applied by the front came... morenot everyone likes it, and disabling filters in chinese phones doesn't work, you don't research chinese phones properly and don't know asian standards it seems.

                                        Zero, 04 Nov 2024Let's be real. ANY phone doesn't go with black people.I guess that mentality is why they only feature Europeans and pale looking Asians in their ads. Then, you guys wonder why these companies never reach the status of Apple or Samsung no matter the specs. Neglect is a two way street.