Asus Zenfone 12 Ultra launches with Snapdragon 8 Elite, improved gimbal stabilization

06 February 2025
And a lot of AI features - some of which run on-device for better privacy.

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DarlingYext, 41 minutes agoOkay fair, let's make it 800 eur, but there is nothing... moreAh yeah, the initial price is €1000 but I agree that it's not worth that or certainly not worth €1100. In my opinion no flagship is worth the launch price in Europe with the possible exception of the Nubia z70 ultra as their pricing is better. All brands are bringing very little in terms of upgrades and you can always find older models with large discounts if you shop around.

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    • Anonymous
    • nsL
    • 33 minutes ago

    thirteen, 53 minutes agoWhy?It just means "7 inch glass brick". I hate this trend.

      Aierlan, 45 minutes agoYou're living in cloud cuckoo land with that price. Re... moreOkay fair, let's make it 800 eur, but there is nothing special about this that makes it worth that much, let alone 1100 eur, only the chipset. However for 700 eur the Xiaomi 14T Pro is already available with 512GB storage, much better value.

        DarlingYext, 4 hours ago"This phone is at the level of iQOO 13, Xiaomi 14T Pro... moreYou're living in cloud cuckoo land with that price. Remember this is European pricing. There is no phone with a current flagship gen chip for anywhere near that price. Name a phone in Europe with a current Gen flagship chip for anywhere near the equivalent of $600. It costs more for smaller brands to make phones yet you expect them to sell them for way way less than all the competition from larger brands

          Anonymous, 1 hour agowe reached a point that when i read "Ultra" or &q... moreWhy?

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            • Anonymous
            • nsL
            • 1 hour ago

            we reached a point that when i read "Ultra" or "+" i'm automatically not interested.

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              • Krystle
              • prQ
              • 1 hour ago

              Why is it so ugly? They fired the entire design department?

                Ultra thin, ultra bright, ultra expensive. Ultra pointless

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                  • Nikojas
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                  • 2 hours ago

                  Anonymous, 5 hours agoany details on software support? still the same pathetic 2 years?2 years os update and 5 year security updates. Note they don’t mention that in the launch press release so they know it’s terrible!

                    The price is just stupid.

                      Anonymous, 3 hours agoZero burn in >>> burn-in, green lineBetter battery life of OLED > Worse battery life of LCD
                      Deeper blacks of OLED > greyish blacks of LCD

                        What's with the pricing of this phone. I just don't get who this phone is for. For £/€/$ 50 more you can get the flagships from Samsung and Apple. Get even more value with VivoX200 Pro and Pixel 9 ProXl with much features and better cameras

                          Enchantres, 2 hours agoStill 2 years major update? Asus never learn. in its home m... moreI agree. They can slap all the AI features they want, people, me included, will still be off put by that atrocious 2 year software support.

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                            • Anonymous
                            • Mrj
                            • 2 hours ago

                            Well, looks like it's the same story as last time. A 3.5mm port do not make an otherwise bad phone good, especially when this price point is around what the S25+ and OnePlus 13 cost. Both of which have better software support and QHD+ displays. Oh and the latter has standard IMS so you can still get VoLTE with custom ROMs, where with this you can't even unlock the bootloader.

                            Concerningly Sony did the exact same thing last year, there's no way a headphone port and SD card slot make a phone with barely 3-4 years of updates and a 1080p screen worth the same as the Galaxy Ultra.

                              Still 2 years major update? Asus never learn. in its home market taiwan, asus is almost dead with only 1.89% market share.

                                With those bs AI inclusions, maybe Asus used it first to draft that camera island thingy as well. I'm not a designer but I don't even want to believe that shape and camera arrangement is actually someone's idea.

                                  DarlingYext, 4 hours ago"This phone is at the level of iQOO 13, Xiaomi 14T Pro... more14T honestly is more of a premium mid range... with mid range SoC, mid range build (plastic frame, GG5), it's telephoto just 2x etc

                                    What is "Ultra" about this, one of Sony's most affordable SoCs, surely a cheap optical fingerprint reader... Next

                                      Lucy M, 6 hours agoExcept for Camera Island! Almost everything is good.I like it. Least pretentious camera island. They don't even try to pretend every lens is the same size

                                        This phone is a scam, it should be priced around 900€.
                                        Since they're not making small phones anymore, why not call it Asus Zenfone 12?
                                        What's "Ultra" about it?

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