Asus Zenfone 12 Ultra launches with Snapdragon 8 Elite, improved gimbal stabilization

06 February 2025
And a lot of AI features - some of which run on-device for better privacy.

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  • K
  • Krystle
  • prQ
  • 4 hours ago

Why is it so ugly? They fired the entire design department?

    Ultra thin, ultra bright, ultra expensive. Ultra pointless

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      • Nikojas
      • 6t8
      • 4 hours ago

      Anonymous, 8 hours agoany details on software support? still the same pathetic 2 years?2 years os update and 5 year security updates. Note they don’t mention that in the launch press release so they know it’s terrible!

        The price is just stupid.

          Anonymous, 6 hours agoZero burn in >>> burn-in, green lineBetter battery life of OLED > Worse battery life of LCD
          Deeper blacks of OLED > greyish blacks of LCD

            What's with the pricing of this phone. I just don't get who this phone is for. For £/€/$ 50 more you can get the flagships from Samsung and Apple. Get even more value with VivoX200 Pro and Pixel 9 ProXl with much features and better cameras

              Enchantres, 5 hours agoStill 2 years major update? Asus never learn. in its home m... moreI agree. They can slap all the AI features they want, people, me included, will still be off put by that atrocious 2 year software support.

                • ?
                • Anonymous
                • Mrj
                • 5 hours ago

                Well, looks like it's the same story as last time. A 3.5mm port do not make an otherwise bad phone good, especially when this price point is around what the S25+ and OnePlus 13 cost. Both of which have better software support and QHD+ displays. Oh and the latter has standard IMS so you can still get VoLTE with custom ROMs, where with this you can't even unlock the bootloader.

                Concerningly Sony did the exact same thing last year, there's no way a headphone port and SD card slot make a phone with barely 3-4 years of updates and a 1080p screen worth the same as the Galaxy Ultra.

                  Still 2 years major update? Asus never learn. in its home market taiwan, asus is almost dead with only 1.89% market share.

                    With those bs AI inclusions, maybe Asus used it first to draft that camera island thingy as well. I'm not a designer but I don't even want to believe that shape and camera arrangement is actually someone's idea.

                      DarlingYext, 6 hours ago"This phone is at the level of iQOO 13, Xiaomi 14T Pro... more14T honestly is more of a premium mid range... with mid range SoC, mid range build (plastic frame, GG5), it's telephoto just 2x etc

                        What is "Ultra" about this, one of Sony's most affordable SoCs, surely a cheap optical fingerprint reader... Next

                          Lucy M, 9 hours agoExcept for Camera Island! Almost everything is good.I like it. Least pretentious camera island. They don't even try to pretend every lens is the same size

                            This phone is a scam, it should be priced around 900€.
                            Since they're not making small phones anymore, why not call it Asus Zenfone 12?
                            What's "Ultra" about it?

                              that last selfie shot is very cool!

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                                • promeu
                                • L1T
                                • 6 hours ago

                                C'mon ASUS, where ara the tiny ones! Zenfone 9 and 10 renewal!

                                  DarlingYext, 6 hours ago"This phone is at the level of iQOO 13, Xiaomi 14T Pro... moreFun fact: The Z11 Ultra is actually priced ~$600 here (normally) in my country. It's currently on discount rn and priced ~$500.
                                  https://id.store.asus.com/zenfone-11-ultra-zenfone-11-ultra.html
                                  Another fun fact: ROG Phone 8 also priced the same as Z11 Ultra here.
                                  https://id.store.asus.com/rog/rog-phone-8-12gb-256gb-rog-phone-8-12gb-256gb.html

                                  That's why I'm a bit confused when so many people here said that Zenfone is expensive, while ngl it's not that expensive in my country & far cheaper than base Samsung S-series.

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                                    • Anonymous
                                    • vaS
                                    • 6 hours ago

                                    DashF, 8 hours agoNo flagship is giving headphone jack these days. Minimum 4 ... moreRM10 with SD 8 Elite says hi.

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                                      • Anonymous
                                      • vaS
                                      • 6 hours ago

                                      Anonymous, 6 hours agooled > lcdZero burn in >>> burn-in, green line

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                                        • Mhark
                                        • P@c
                                        • 6 hours ago

                                        Damn, the sample photos looks like a time travel back to the past haha, crushed and overly grainy shadows (main), telephoto is quite noisy too and the ultra wide has a lot of watercolor texture, I really loved Zenfone 5 and Zenfone 2 5.5 laser, but after that they really plummeted.