Qualcomm VP: Apple A7 chip is a marketing gimmick

02 October, 2013
Anand Chandrasekher adds that consumers get "zero benefit" from the 64-bit architecture of the A7.

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  • B
  • Busty
  • 0CD
  • 03 Oct 2013

Don't forget everybody,

The iPhone 5S boots up ALL default apps and the OS in 64-bit runtime environment.

    • d
    • dyx
    • 0kK
    • 03 Oct 2013

    are there 64 bit app for iPhone?
    how does iPhone use a 32 bit app on 64 bit chip to make it faster?
    on windows a 64 bit application is slower than 32 bit because of +32 bit used to memory addressing
    64 bit are usefull only if you have an app that use more than 4 GB or RAM

      • D
      • AnonD-138848
      • 9L$
      • 03 Oct 2013

      Mr.Chandrashekar, then why you are building 64bit processor. Why do you follow the gimmick?? COPY CATS. Try and make Apple to copy you. YOU CAN NEVER DO THAT.

        • S
        • Someone
        • 0CD
        • 03 Oct 2013

        Why?, 03 Oct 2013Simple. Because the video resolution the iPhone is still us... moreYou're all in denial.

        Fact: The iPhone 5S is right now, the fastest smartphone in the world when you combine both the 3D performance benchmarks and web benchmarks.

        Fact: The iPhone 5S has a 64 bit Dual Core A7 clocked at just 1.3GHz.

        Fact: The iPhone 5S has just 1GB of Ram

        Fact: Even though the 5S doesn't have a 1080p screen, it still renders 1080p 3D graphics and video faster than other smartphones. Check all 1080p off-screen video & graphic benchmarks.

        Remember: We're not comparing the 5S to older two or three year old smartphones. We're comparing it to the latest 2013 smartphones.

        Remember: To read GSM Arena's own review right here for the performance truth. If you want something far, far more technical then read Anandtech's super in-depth 15 page review.

        Rumour: Sounds like all other Android OEM's cheat on their benchmarks. They program their phones to recognise the benchmark apps then ramp up the performance of the chips while running those specific apps. Apple & Motorola DON'T do this.

          • D
          • AnonD-118013
          • t7y
          • 03 Oct 2013

          The exec revealed that Qualcomm is also working to release a 64-bit mobile processor, as it makes sense from an "engineering efficiency standpoint."

          It's a marketing gimmick but they will build one? Qualcomm is a crap.

            • D
            • AnonD-150017
            • NH5
            • 03 Oct 2013

            Anonymous, 03 Oct 2013its more like using a 4 litre container to carry a litre of... morewell said bru

              • D
              • AnonD-150017
              • NH5
              • 03 Oct 2013

              in all honestly is NOT that there is no 64bit processor, but there is no actual software that uses the bit mapping of the processor per se, but the 64bit processor is more for stronger hardware, which we all know crAPPLE wants everything from you but is willing to give u the least as possible..... sad SHAME......

                • ?
                • Anonymous
                • Fv4
                • 03 Oct 2013

                Anonymous, 03 Oct 2013soo qualcomm butthurt cause they create 64 chip must used 4... moreits more like using a 4 litre container to carry a litre of water, sure it works, but it's pointless

                  • D
                  • AnonD-46560
                  • t1$
                  • 03 Oct 2013

                  hahaha!! Games like Infinity blade 3 are optimised for A7 and qualcomm can't even handle... Thats why its not even avialable on android. Advantages are definitely there. And it doesn't drain battery brutally like qualcomm powered android monsters do.

                    • j
                    • justme
                    • PAW
                    • 03 Oct 2013

                    This is not what Jobs think it's what Gates do.

                      • ?
                      • Anonymous
                      • xbS
                      • 03 Oct 2013

                      AnonD-71586, 03 Oct 2013if you must now in my country romania , the iphone 5c goes ... moreWell then, therein lies your problem. The 5s and 5c aren't officially avaialble in Romania. What you have are some entrepreneurial types probably buying it in the UK, France and Germany and bringing it back to sell at a much higher rate. The Xperia Z and S4 are officially available there now, so there is no "entrepreneur" premium.

                        • ?
                        • Anonymous
                        • vj1
                        • 03 Oct 2013

                        Anonymous, 03 Oct 2013soo qualcomm butthurt cause they create 64 chip must used 4... moreso your believing that A7 has 64bit? that's why they called it marketing gimmick because A7 don't have a real 64bit

                          • A
                          • AdamBoy64
                          • Fv4
                          • 03 Oct 2013

                          Yes, it is nothing but a marketing gimmick. It's a good marketing gimmick though. People are falling for it left, right and centre.

                            • 5
                            • 555
                            • PRT
                            • 03 Oct 2013

                            i ve heard ios 7 is making iphone 5 lag.. posted on many sites..

                              • D
                              • Dimil1
                              • vFJ
                              • 03 Oct 2013

                              The future is 64 bit and apple shows their intentions clearly with that move. 64 processors are not only good for more ram; they have other benefits, too. And, nonetheless, a bit of advistising by showing of their 65 bit is not a bad thing. It's a lot more honest than cheating on benchmarks scores like Samsung. Have a look at this link:
                              http://www.anandtech.com/show/7384/state-of-cheating-in-android-benchmarks

                                • 5
                                • 555
                                • PRT
                                • 03 Oct 2013

                                AnonD-977, 03 Oct 2013I've got a Galaxy S4 and an iPhone 5S. The S4 lags, it's... moredont say anything dude ... my micromax canvas HD does not lag .. hw will S4 lag .. u never used it i m afraid.. after jelly bean lag is gone in almost all high end fones .. below 15k might lag .. dont post negative since u dont like s4..

                                  • D
                                  • AnonD-71586
                                  • ajV
                                  • 03 Oct 2013

                                  Anonymous, 03 Oct 2013Where did you see an iPhone for $1000? Sounds like the sel... moreif you must now in my country romania , the iphone 5c goes for almost 1000$ and the 5s goes for 1250 the 16 gb one while the 64 gb goes for 1540. while the xperia z and the s4 are cheaper than the 5c, and they are a lot better, even tough some might argue that the 5s outperforms them which might be true but you can't deny the fact that you can do a lot more with them, usb on the go, you don't need itunes do upload and download stuff, sd card for the s4, and all kinds of features, not to mention the screens wich are full hd while the iphone doesn't even have hd, seriously i wouldn't keep a iphone if i would get it for free, i would sell it buy myself a real phone like xperia z or s4 and even have some spare money

                                    • r
                                    • r
                                    • PAX
                                    • 03 Oct 2013

                                    apple's 64 bit processor's not that fast. it's their os which may be jail but fastest.how fast it would had been with quad core,64 bit and 4 gb ram.congrats for your higher sales apple.though you cheat you shut many's mouth.best cheater.

                                      • ?
                                      • Anonymous
                                      • mc6
                                      • 03 Oct 2013

                                      AnonD-58567, 03 Oct 2013And the joke is 64 bit architecture is designed by arm not ... moreWhat's the point of going quad core if you can make a dual core that outperforms it?

                                        • i
                                        • iD10t
                                        • v0q
                                        • 03 Oct 2013

                                        Well whatever we tell those ifans. They will still buy an icrap. Coz they are blinded by the icrap trend in fashion. Actually i guess those die hard ifans are mostly from the US were the icrap was born. I am currently working in one of the largers telecom in our country and guess what i crap has the most problem and returned. Problem is they dont want our Quality control analyst to check on the phones that we ordered coz they said that if has been check by their most knowledgable QA. So when well sell them fresh from the box that is sealed checked by QA of icrap it has a factory damage. Well good thing about it is you can replace it. But problem here is why icrap is not allowing the telcos to open the phones so they can check it. Usual problem that the icrap that was being returned wifi. Touch is not responsive. Can you believe lag? Well thats right. You heard me correcrly. Make calls by itself. Freezes. And most of the return are just 2-3 months used. It will take 2-3 months before they can have it replace coz icrap wants the telco to send it to singapore and have their technician check it. Then they will give you a refurbish icrap in return that has more problem than your previous phone. Well maybe thats how icrap works.