Nokia lose some turf in 2008, promise to make up for it

23 Jan, 2009
The end of 2008 saw Nokia lose no less than 3 percents of its market share compared to last year. Slipping down to an estimated 37% the company also didn’t manage to fulfill its objective of retaining 39% of the...

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  • F
  • Flames
  • 3HM
  • 26 Jan 2009

Anonymous, 26 Jan 2009I couldn't care less actually and I've done nothing but rep... moreI see you are determined to continue going around in circles, of which i don't have the time to continue adressing you on the same points i have repeatedly stated before. Now Let's be clear here; Nokia is the market share leader with 37% market share as opposed to the 40% it last had. OK!!!!!!!!!!

If you had checked on the previous page you would have seen that i already impressed upon a confused blogger before that ''market share wars are not won with high end devices but with lower to mid spec phones'', so unfortunately you aren't telling something i don't know already.

Tell me something new......

    • ?
    • Anonymous
    • P%n
    • 26 Jan 2009

    Flames, 26 Jan 2009Gsmarena may have eroneously quoted the wrong figure, but o... moreI couldn't care less actually and I've done nothing but report facts, so are you saying the CEO of Nokia is wrong?.

    People's ability to understand basic concepts of maths is what leads to bugs in software.

    I can't believe you still don't get the facts, Nokia do not make their profits from high end handsets, it's right in front of you in the financial report average selling price €71.

    Samsung managed 22% growth, that came out of the 3%, all the other companies that experienced growth also pulled it out of the 3%.


      • ?
      • Anonymous
      • iba
      • 26 Jan 2009

      Anonymous, 26 Jan 2009Actually it is pretty major, not even the most optimistic N... moreyou keep critic nokia also can't make apple become no.1

      i think the appearance of N97 & 5800XM make you more hate NOKIA

      since , 5800xm already better than iphone

      even nokia drop a little bit, but they still NUMBER ONE

      this guy>>P%nm jealous N97 , he keep posting comment at N97 forum n promote rubbish phone at N97 there , i think he will enter mental hospital after N97 start selling

        • ?
        • Anonymous
        • iba
        • 26 Jan 2009

        Anonymous, 26 Jan 2009Actually it is pretty major, not even the most optimistic N... morehow much you critic nokia also cannot make the apple become no1 , don't said no.1 even no.5 is not apple

        face the truth, nokia still no.1

          • f
          • fabian
          • PtA
          • 26 Jan 2009

          nokia es lo mejor del mercado aunque mucho no lo quieran admitir y pase lo que le pase simpre se recupera eso la a demostrado siempre x algo los productos no se debaluan tan rapido como otros

            • K
            • Kyuubi
            • ji{
            • 26 Jan 2009

            40 - 3 = 37 simple math XD
            it's not just nokia that lost shares it's the whole world since it's in a worldwide ressesion so everyone is suffering not just nokia

              • F
              • Flames
              • 3HM
              • 26 Jan 2009

              johndru, 25 Jan 2009nokia does NOT own symbian. lolz! you do the research bro. ... moreI can't help but feel pity on you. Who doesn't know that Nokia owns Symbian?, except you of course. Seeing you are in the dark, it sometimes pays to use Google to verify facts instead of making a fool of yourself in front of a global audience.

              Nokia previously held 40% plus of Symbian untill it made an offer to buy out the shareholding it did not already own and that transaction was completed last year. Shockingly you aren't aware of this and then you turn around and say i need to research, pliz spare me your diatribe.

              That's why i always say Nokia haters are blinded by their hatred for Nokia that they just spew nonsense, well it's my job to Keep Nokia haters in check by telling them facts and facts alone.

              Lastly i have a task for you. Can you please google Symbian ownership and report back on who owns Symbian. Don't be shy to comeback and give us feedback, i promise i won't chide or laugh at you.

                • F
                • Flames
                • 3HM
                • 26 Jan 2009

                Anonymous, 26 Jan 2009So why don't you borrow your 5th grade cousin's maths book ... moreGsmarena may have eroneously quoted the wrong figure, but obviously as a Nokia hater you chose to portray the information in a bitter and twisted fashion.

                The bottomline is that Nokia has a market share of 37% versus the 40% it previously had. Any other way of putting it across is nothing but cheap spin bordering on propaganda only associated with Nokia haters like you. How does it feel to know that Nokia sells more handsets than Samsung,LG, and Motorola combined???. I bet your stomach turns with the thought?.

                  • ?
                  • Anonymous
                  • P%n
                  • 26 Jan 2009

                  huggy G, 26 Jan 2009What a load of rubbish. Nokia is still the biggest global ... moreActually it is pretty major, not even the most optimistic Nokia fanboy could say that 2008 was a good year for the Finns.

                  Here is some more reading:-

                  UPDATE: Nokia Says Profit Drops 69%, Lowers 2009 View
                  Dow Jones
                  January 22, 2009: 07:11 AM ET

                  LONDON (Dow Jones) - Nokia Corp., the world's largest maker of mobile phones, on Thursday posted a 69% drop in fourth-quarter profit as demand for its phones waned during the key holiday season, particularly in emerging markets like China.

                  It also lowered its forecast for global demand for phones this year, noting extremely low visibility.

                  Net profit at the Finnish maker in the three months to Dec. 31 fell to 576 million euros ($751 million), or 0.15 euro a share, from 1.84 billion euros, or 0.47 euro a share, earned in the year-earlier quarter.

                  Adjusted earnings came in at 0.26 euro a share. Consensus forecasts were for earnings of 0.22 euro a share, according to SME Direkt.

                  Sales declined 19% to 12.66 billion euros, missing forecasts calling for 13 billion euros, as demand for phones dropped sharply. The number of handsets shipped in the quarter indeed fell 15% to 113.1 million units. Sequentially, it slipped 4%, an unusual development considering the fourth quarter is customarily the strongest one for phone makers.

                  "In recent weeks, the macroeconomic environment has deteriorated rapidly, with even weaker consumer confidence, unprecedented currency volatility and credit tightness continuing to impact the mobile communications industry," said Nokia Chief Executive Olli-Pekka Kallasvuo.

                  In a separate statement, Nokia said it's proposing to pay an annual dividend of 0.40 euro a share, down from 0.53 euro a share in 2007. It also said that the board has no current plans to buy back shares in 2009.

                  Nokia (NOK) shares fell 7% in Helsinki midday trading.

                  Phone makers have been suffering in the past few months as consumers rein in spending on discretionary items. In Western countries many are delaying replacing their old handset. In emerging markets they are often simply not buying one.

                  Last week Sony Ericsson, the phone-making joint venture of Japan's Sony Corp. (SNE) and Sweden's Ericsson AB (ERICY), posted its second straight quarterly loss warned the market would deteriorate further in 2009. Also last week Motorola, Inc. (MOT) said it would report a fourth-quarter loss and slash 4,000 jobs after its sales collapsed over the holiday season.

                  Ahead of the Nokia results, several analysts, including Deutsche Bank, had lowered their estimates, saying checks with suppliers and retailers indicated the fourth quarter was a disappointment.

                  Lowered industry volume outlook

                  Nokia on Thursday lowered its outlook for global industry mobile device volumes, saying it now expects them to fall 10% in 2009, compared to an earlier forecast of a 5% drop. It said the decline would be sharper in the first half than in the second half, with volumes dropping more sharply than is customary between the fourth and the first quarter.

                  Looking at individual divisions, it's the handset one that suffered the most, with sales down 27% to 8.1 billion euros. The sharpest decline in the number of handsets shipped happened in China, which registered a 36% drop, followed by the Middle East and Africa, with a 23% fall.

                  Nokia estimated its market share at 37% in the quarter, down from 40% a year ago and 38% in the third quarter. It said it lost ground in the Middle East and Africa, North America and China. Nevertheless the phone maker said it expects to maintain its market share at 37% in the first quarter.

                  The average selling price of a Nokia handset slipped to 71 euros from 72 euros in the third quarter, even though many new handsets, such as the 5800 XpressMusic, hit the shelves in time for Christmas. The decline put pressure on gross margins, which slipped to 33.8% from 36.5% in the third quarter.

                  Operating profit at the division decreased 70% to 766 million euros.

                  At the Nokia Siemens networks joint venture, sales fell 5% to 4.3 billion euros. The division achieved most of its targeted cost savings but reported an operating loss of 179 million euros while it broke even in the same period last year. That venture is half owned by Siemens (SI) of Germany.

                  At the Navteq digital mapping business, sales jumped 31% sequentially to 205 million euros. The unit's operating loss shrank to 73 million euros from 80 million euros in the third quarter.

                  (END) Dow Jones Newswires
                  01-22-09 0711ET
                  Copyright (c) 2009 Dow Jones & Company, Inc.



                  Source:-
                  http://money.cnn.com/news/newsfeeds/articles/djf500/200901220711DOWJONESDJONLINE000559_FORTUNE5.htm

                    • h
                    • huggy G
                    • MY4
                    • 26 Jan 2009

                    What a load of rubbish. Nokia is still the biggest global manufacturer by over DOUBLE the nearest rival. I don't think a 3% drop is anything approaching trouble, never mind a 'diaster'. Sensationalised garbage - GSM arena should know better.

                      • ?
                      • Anonymous
                      • P%n
                      • 26 Jan 2009

                      Flames, 26 Jan 2009It's abundantly clear that mathematics is not one of your s... moreSo why don't you borrow your 5th grade cousin's maths book and see if it has a section on RATIOS.

                      100% of Nokia's sales used to equal 40% of WORLD sales.

                      Now 100% of Nokia's sales equals 37% of WORLD sales.

                      37/40*100 = 92.5%

                      100-92.5 = 7.5%

                      NOKIA lost 7.5% of it's share of the world market.

                      3% of 100 equals 7.5% of 40.

                      Here maybe you will understand this hypothetical example:-

                      Company X has a 1% share of the world market, business is good and they get 2% of the world market, a 1% rise in world market share but a 100% rise in Company X's share of the world market.

                      Perhaps you'd better leave your 5th grade cousin's education in better hands than your own.





                        • ?
                        • Anonymous
                        • ji{
                        • 26 Jan 2009

                        Flames, 26 Jan 2009It's abundantly clear that mathematics is not one of your s... moreYupz! U are right,but next year almost all vendor will introduce more n more low end fones due to economy crisis,moto was launch cheap model w series with more friendly ui,sony launch j series,samsung with their b, c series, so we will see that low end battle also interesting while at hi end battle nokia has comparable rival (samsung),too early we talk next result,coz only time will answer this

                          • K
                          • Karim
                          • pTK
                          • 26 Jan 2009

                          Flames, 26 Jan 2009It's abundantly clear that mathematics is not one of your s... morelol

                            • s
                            • shiv179
                            • Na@
                            • 26 Jan 2009

                            Flames, 26 Jan 2009It's abundantly clear that mathematics is not one of your s... morelol

                              • ?
                              • Anonymous
                              • vaY
                              • 26 Jan 2009

                              Flames, 26 Jan 2009It's abundantly clear that mathematics is not one of your s... moreIf Nokia had 100% of World market share and dropped to 97% that would be a 3% drop of Nokia's market share.

                              Nokia held 40% of World market share and lost 3% of World market share which is equal to 7.5% of NOKIA's market share.

                              Why don't you ask to read a 5th grade textbook and look under RATIO's.

                                • F
                                • Flames
                                • 3Hx
                                • 26 Jan 2009

                                Anonymous, 25 Jan 2009The maths is slightly wrong in this article. Nokia lost ... moreIt's abundantly clear that mathematics is not one of your strong points, i'm not even sure you did elementary maths at school.

                                How does losing 3% from 40% transalte to a fall in market share of 7.5%?, yet Nokia has a market share of 37%?. I always emphasise that people should engage their brains before posting, instead of displaying your ignorance and inadequacies to the whole world.... Even my 5th grade cousin had to laugh so hard when she read your comment. I pity Nokia haters like you, you are so blinded by your hatred for Nokia that you resort to ''cheap'' attacks....

                                  • ?
                                  • Anonymous
                                  • P%n
                                  • 25 Jan 2009

                                  The maths is slightly wrong in this article.

                                  Nokia lost 3% of the World's market share of which it held 40%.

                                  3/40*100 = 7.5%

                                  So Nokia actually lost 7.5% of IT'S market share.

                                    • F
                                    • Flames
                                    • 3Hx
                                    • 25 Jan 2009

                                    mahyarSAMSUNG, 25 Jan 2009statistic in near future samsungnokialg motorola sony only ... moreYou are clearly suffering from delusions of grandeur...........

                                      • m
                                      • mahyarSAMSUNG
                                      • pTe
                                      • 25 Jan 2009

                                      statistic in near future samsungnokialg motorola sony only samsung . only samsung . only samsung

                                        • h
                                        • henc
                                        • pI}
                                        • 25 Jan 2009

                                        no matter what nokia does, it still the best and i have used and will use only nokia products, bevause they know how to make quality phones. I've had 6 nokia phones and my first phone still works well (my mother uses it) and all the other as well, so nokia has nothing to worry about, keep up the good work!!