Apple buys Beats in a $3.2 billion deal

09 May, 2014
We're yet to see how Apple is going to integrate the company in its music business strategy.

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  • ?
  • Anonymous
  • QDn
  • 09 May 2014

Leo, 09 May 2014Steve job's deals were with top companies like Intel and Go... moreit's for their streaming service. not their headphones

    • S
    • Scoop
    • XNt
    • 09 May 2014

    tuqqer, 09 May 2014If you used more question marks in your post, more of us wo... moretuqqer????????????? where the heck did you come from in between?????????????????????????
    Does that convince you champ???????????
    Hahahahaha............LOL
    Grow up Duh!!

      • L
      • Leo
      • n5x
      • 09 May 2014

      Steve job's deals were with top companies like Intel and Google, but now apple instead of improving the company by working with top guys like Harman/Kardon or Bose, scares of an only catchy but very bad quality company, beats! Apple pays billions because of fear!

        Hmmm....look like a chances for Apple to sue HTC again after this....

          • ?
          • Anonymous
          • pqy
          • 09 May 2014

          dont buy beat unless, 09 May 2014you like the hype. I already tried that headphone. Bought f... moreyou simply lie :)))

            • D
            • AnonD-8044
            • dQH
            • 09 May 2014

            All beats is is an equaliser boost that's it no magic..Apple have superb audio anyway no need for a gimmick..

              • ?
              • Anonymous
              • IWQ
              • 09 May 2014

              AnonD-205659, 09 May 2014HTC laptops are so much better than MacBooks. Apple will on... moreDafug? HTC make laptops?

                • ?
                • Anonymous
                • k0r
                • 09 May 2014

                Anonymous, 09 May 2014Ok Agreed I missed that....but that still doesn't change th... moreOf course, Beats is not the choice for most people. From what I've seen on the comments here, the Beats supporters aren't saying they are the best. They are just countering the detractors who say it is terrible. I also haven't seen anyone here saying they are the best simply because Apple bought them.

                  • a
                  • acey k
                  • NvT
                  • 09 May 2014

                  I am so sure the HTC One is much better that any useless iPhone that's 5 inches... I am talking about the m7.
                  And the funny thing is this, they think they'll lure alot of customers with like $800+ for a useless phone with n o functionality and some fancy headphones

                    • ?
                    • Anonymous
                    • NvT
                    • 09 May 2014

                    Mohammad.Ah.Av, 09 May 2014Imitation - imitation - imitation of HTC . . . . ... moreYes thank you... Apple are total gimmicks

                      • d
                      • dont buy beat unless
                      • 61x
                      • 09 May 2014

                      you like the hype. I already tried that headphone. Bought from official retailer, had the $500 ish model. It has alumunium body. But the sound quality itself is WORSE. Very boomy and lack of detail. Really really really, overpriced. iWasted 500 bucks.

                        • ?
                        • Anonymous
                        • XNt
                        • 09 May 2014

                        Anonymous, 09 May 2014Um, no. The smart business move was to go with the option t... moreOk Agreed I missed that....but that still doesn't change the fact that Beats are not the choice of many...as preferred brand...& too me there are way better OEMs in the market...
                        Just because Apple bought them....doesn't mean they are the best...

                          • R
                          • Randall
                          • PH3
                          • 09 May 2014

                          Apple move is correct. Everybody known Beats headphone quality is very low, but Beats' marketing style is similar than Apple. IBeats in 3 2 1...

                            • l
                            • lol
                            • MVg
                            • 09 May 2014

                            nothing to do with apple.. Dre Beats are the most overrated headphones ever..

                              • ?
                              • Anonymous
                              • k0r
                              • 09 May 2014

                              Anonymous, 09 May 2014So grow up troll,they got harman Kardon..instead,,,thats a ... moreUm, no. The smart business move was to go with the option that cost less, which is why they avoided the Beats licensing fee and went with their own proprietary BoomSound property. The Harmon Kardon version is a limited release and not available in most places. Anything else you need me to correct you on?

                                • ?
                                • Anonymous
                                • k0r
                                • 09 May 2014

                                Anonymous, 09 May 2014Lol. Trash would not buy trash? And that ridiculous claim..... moreAs usual, it didn't take you long to start calling people you disagree with trolls. Do you go a single day without calling someone a troll?

                                As for what Firmani said, yes, this is pretty good recognition for Beats. For a VC funded firm to be acquired by a firm of Apple's stature is a clear validation for their business and certainly makes the company far from being crap. Of course, I'm looking at it from a business sense, not the consumer-based fanboy goggles that you're using.

                                  • ?
                                  • Anonymous
                                  • XNt
                                  • 09 May 2014

                                  Anonymous, 09 May 2014HTC switched from Beats because their share price and profi... moreSo grow up troll,they got harman Kardon..instead,,,thats a smart business move.. to get something thats better than dead beats....

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                                    • AnonD-205659
                                    • LKp
                                    • 09 May 2014

                                    HTC laptops are so much better than MacBooks. Apple will only use beats in their iPhone and iPods.
                                    You all are the most intelligent people in the universe.

                                      • ?
                                      • Anonymous
                                      • k0r
                                      • 09 May 2014

                                      Anonymous, 09 May 2014Clear indication that you have no expertise in this topic..... moreHTC switched from Beats because their share price and profits tanked and they needed cash to avoid another quarterly loss. Their stake is Beats was an easy asset to divest. Clearly this is a topic you don't have any expertise on. Why don't you run along and continue listening to whatever it is you listen to and leave the business discussions to the grown up.

                                        • t
                                        • tuqqer
                                        • jbE
                                        • 09 May 2014

                                        Anonymous, 09 May 2014Clear indication that you have no expertise in this topic..... moreIf you used more question marks in your post, more of us would be convinced of your logic.