Counterpoint: Apple earned 62% of the global phone profits in Q2
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Apple recently hit the trillion dollar valuation (slightly behind schedule) and you may be wondering why. Counterpoint Research has two charts that will quickly explain it – Apple took in 62% of the global profits from phones during the second quarter of this year. That’s $6 billion in profits on $30 billion of revenue.
![Counterpoint: Apple earned 62% of the global phone profits in Q2](https://fdn.gsmarena.com/imgroot/news/18/09/counterpoint-phone-profits/gsmarena_002.png)
The Q2 profits of chief rival Samsung have been falling for the last three years and it took home 17% of the global profits, less than a third of what Apple made fro its phones. Meanwhile Chinese brands have been growing steadily with Huawei and Xiaomi getting a huge boost this year.
It’s easy for Apple to have good profit margins – nearly all of the phones costing $800 or more were sold by Cupertino. The $600-$800 segment is a fairly even split between Apple and Samsung (it’s 44% vs. 41%, the chart makes the difference seem much bigger). Samsung’s numbers declined recently as the Galaxy S9 underperformed.
![](https://fdn.gsmarena.com/imgroot/news/18/09/counterpoint-phone-profits/gsmarena_003.png)
It’s the $400-$600 segment where the Chinese brands show their strengths – after all, most of them sell their flagships at these prices. Here Oppo matches Apple, Huawei nearly matches Samsung and OnePlus and Huawei fight for the leftovers.
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Reader comments
- kerul
- 24 Sep 2018
- rAS
Hey I am not wrong cause my son is using iPhone 7 only, we don't have iPad. But I'm paying for additional storage every month. Of course it's only 4 USD per quarter and you can multiply it with millions of others like me and that adds to their quarte...
- Anonymous
- 22 Sep 2018
- mJw
Well don't look at sales. Just buy phone you like. I hate that many people say you can't afford it. It isn't true. I can afford any flagship smartphone. But iPhone isn't my thing. Android is my life.
- kiasunkiasi
- 22 Sep 2018
- sAI
it's funny when Apple fanboys keep using "you can't afford it" as the reason why people chose don't wanna use iPhone FYI, I am currently in a small town in Cambodia, many data entry clerk earning less than $200 per month, and even some security ...