Apple’s Back to School campaign kicks off in Europe when you buy a Mac or iPad

Apple has launched its Back to School campaign in Europe for those looking to purchase a new iPad or Mac machine. Customers in Europe can now take advantage of a free gift card from Apple when purchasing an eligible device.

Students in EU and UK can receive a €150/£120 gift card when buying a MacBook Air, MacBook Pro, or iMac. Those buying an iPad Air or iPad Pro will be eligible for a gift card with a lower amount. Gift cards can be used towards the purchase of other Apple products or accessories.

Students in the UK can also get discounts on Apple Pencil, Smart Keyboard, or get 20% off Apple Care+ when they verify their student eligibility with UNiDAYS through Apple’s education portal. These buyers can take advantage of an education discount in addition to the gift card.

Some other markets in Asia are offering a Back to School promotion that bundles a free pair of second-generation AirPods with similarly eligible Macs and iPads.

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