Nothing strikes a deal with Bollywood star to endorse the Phone (2a)
Nothing signed a celebrity endorsement deal with Ranveer Singh for the Phone 2(a) announcement. The new smartphone will be launched on March 5 and the Bollywood actor will be part of the key visuals, promoting the device.
The actor's popularity is Nothing's attempt to be more relevant to everyday smartphone users, as Singh is one of the more recognizable faces. The actor will feature in digital, print, and TVC campaigns for the Phone 2(a), the company stated in a press release.
Speaking about the partnership, Singh said he is “absolutely thrilled” to join forces with Nothing. “From the moment I first set eyes on their brand aesthetics and incredible designs, I knew this partnership was meant to be”, he added.
Nothing will launch Phone 2(a) on March 5 with a custom Dimensity 7200 Pro chip. It is expected to cost around INR25,000, which is about $300/€280.
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Reader comments
- Anonymous
- 04 Mar 2024
- 7k2
You know the product is good when you have a slap a celebrity face with it 🤦
- Anonymous
- 24 Feb 2024
- XW%
Yes it's kind of weird that some products pretend to be of good quality only by slapping a celebrity face with them though we know that those celebrities may never use those products. I think most people don't think rationally yet and mostl...
- Samik
- 24 Feb 2024
- YVi
After the Disco lights gimmick this midranger from a midranger company has hired an actor to boost its image in India. Well it will not work. They could have done better by improving the quality of devices (plenty of QC issues in devices availab...
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