Oppo announces new product line called Reno

Yordan, 11 March 2019

Just when you thought Oppo was done with the sub-brands and product lineups, the company managed to surprise us once more. Brian Shen, company Vice President, announced Reno - a new product line in the Oppo portfolio.

Shen posted the teaser on Weibo, and the top comment is by the company account, saying this is not a sub-brand but “a new product line”. We are yet to see what is Oppo planning to do, but our assumptions are leading to a gaming series after vivo, another subsidiary of BBK Electronics, announced the vivo IQOO.

Unlike iQOO though this product has a name that is easy to pronounce - Ree-noh (just like the city in the state of Nevada, United States). We are yet to see if Reno will follow the path of Realme which had one device launched under the mother brand, later separating into a different entity.

Source (in Chinese) | Via

Reader comments

Jackie
18 Mar 2019
CAF

I think so as a good idea but not to all

Anonymous
13 Mar 2019
GQi

I think when people get too serious with MBAs and management / marketing nonsense such moves are made. I mean what benefit does it give BBK to have 5 brands (Oppo, Vivo, Oneplus, Realme, Reno) and counting..... Except maybe some advantage in acco...