Samsung Galaxy S25 series promo videos are out

Yesterday Samsung unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra, while also teasing the upcoming Galaxy S25 Edge (which we've taken a look at already).

The company has published a ton of official promo videos for the series, let's go through them together. First, an introduction of the Galaxy S25 Ultra:

Next, an official unboxing of the entire family:

And here are the official cases:

The following video was shot on the Galaxy S25 Ultra:

And everything else is about AI. Just in case it wasn't obvious from the event that this is Samsung's big focus. Let's start with a general ad about Galaxy AI, which we assume will be broadcast on TV:

And now it's time to turn our attention towards Seamless actions across apps:

And of course the new Now Brief:

Finally, let's talk privacy:

Samsung has also uploaded a dozen or so how-to videos relating to all of its headline AI features, here they are:

If you're interested in learning more about Samsung's new flagship smartphone family, don't miss our written hands-on review, or take a look at our video hands-on below.

Samsung Galaxy S25

128GB 12GB RAM $ 799.99
256GB 12GB RAM $ 809.99
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Samsung Galaxy S25+

256GB 12GB RAM $ 999.99
512GB 12GB RAM $ 1,019.99
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Samsung Galaxy S25 Ultra

256GB 12GB RAM $ 1,299.99
512GB 12GB RAM $ 1,299.99
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Reader comments

They have 'AI software' as the scapegoat for being lazy just like last year. There will be another Chinese brand resurgence coming up.

It's 8 bit

10 bit display or still 8bit?