Samsung Galaxy S8's Bixby virtual assistant will recognize products and text

Peter, 19 January 2017

With the Galaxy S8, Samsung will enter the AI virtual assistant fight and in typical Samsung fashion, it’s loading it to the teeth with features. Bixby, as it is called, will integrate with apps and will support Samsung Pay.

Bixby will more than listen to your commands, it will use the S8’s camera for visual search and text recognition too. The thing sounds similar to Google’s Goggles app, which could scan barcodes to offer more info on the product.

The goal is to have Bixby scan a product and then hand you over to Samsung Pay to complete the purchase from an online store. It should also be able to direct you to a brick-and-mortar store for an in-person purchase.

This will be a boon for Samsung Pay as it will push more purchases through the system, but it's also an advantage over Apple's Siri (which can only use Apple Pay to send money to people, not pay for stuff online).

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Reader comments

  • Anonymous

We already have Cortana which is the best AI currently on the market. All other virtual assistants look and work like alpha versions of a feature-less Cortana. We only need to improve "her" and not focus on other lower quality assistants.

Yes, so much this. We need at least 20 or 30 separate virtual assistants, and I personally won't be satisfied until I have at least 50 or 60 different payment apps on my phone.

We all want AI which will interact with our daily lives, even without giving out a command, it respond, it ask questions, give exactly answers and not directing us to the search engines such as Google or Bing. In Sci-Fi movies, Jarvis (Ironman m...