Sony Ericsson XPERIA Pureness is available, has concierge service

Just in time for the holidays, the Sony Ericsson XPERIA Pureness is available in stores. And apparently it's got a concierge service, you know, like that thing Vertu phones have. So, you get a transparent screen (a novelty) and a concierge service all for less money than a Vertu.

Going through the list of specs you'll spot groundbreaking features of the Sony Ericsson XPERIA Pureness like "Video streaming & viewing". Yes, video streaming on a 1.8" monochrome display.

We're not bashing the Pureness - it's a bold move by Sony Ericsson, kudos for that. But that's not a feature they should promote. More interesting is that the Sony Ericsson XPERIA Pureness comes with a concierge service - not bad, considering the concierge bit is usually reserved for phones with diamonds on them.

Still, the specs on the XPERIA Pureness may seem a little limited, but that was Sony Ericsson's intention all along. They say, they've stripped away the unnecessary things from both form and function and left only the essential phone functions (hence "Pureness").

Sony Ericsson XPERIA Pureness

The Sony Ericsson XPERIA Pureness comes with a 12-month membership in the Pureness concierge service. The service is available 24/7 via phone or email and it can get you perks like room upgrades in hotels, a VIP welcome, free champagne, macaroons, discounts, tickets with better seating and so on.

Sony Ericsson have set up a dedicated microsite to promote the Pureness concierge service. The service is country dependent, so make sure to read the benefits list to see what they have to offer for your locale.

As for the Sony Ericsson XPERIA Pureness the phone, it costs 990 US dollars (676 euro) and it can be shipped to a long list of countries.

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