Tablet market finally sees a modest growth in Q1 2024

A new Canalys tablet market research just came out, showing a modest 1% growth for Q1 2024. While the small recovery is nothing to write home about, analysts believe it's a signal for a future trend throughout 2024, as this is the first quarter with a positive movement, following four consecutive quarters of year-on-year decline.

The main driving force is believed to be recovering consumer spending and the stabilization of the global economy. Moreover, analysts expect a good year for tablets as new technologies will bolster tablet sales, namely Apple's OLED-equipped tablets, 5G in untapped markets and other innovations. If the projections ae correct, the market will stabilize above pre-pandemic levels by the end of this year.

Regarding market share, Apple is still leading the pack with almost 36% market share and 12 million shipped units, while Samsung posted a modest 1% increase with 6.8 million units. Huawei is still in solid third place with an 8% market share, mainly thanks to its success at home and in Asia Pacific. Lenovo and Amazon take the fourth and fifth place, respectively.

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Reader comments

  • Anonymous

That depends on the activity you perform with it. If U are a student to take notes, ride sharing driver needing GPS guidance or other personal activity usage then Android/Ios are far superior right now. Instead if U need a device to have a seamless c...

  • GlenmarieHouz

Sold 33,000,000 tablet! That's a wow. But the tablet is supposed to be a Super Portable Tool, Needles to say it's Productivity spec shouldn't be less than Phone. 5Gsim, 512gb/1Tb, Pen, 8-12inch, UltraWide Camera are basic P...

okay, point taken. but Windows isn't optimized for touch-screen. Android and iOS/ipadOS are made to be used with touch-screen. I can't imagine anyone actually preferring Windows on touch-screen than Windows on keyboard and mouse/t...