Trendforce: Smartphone production improves in Q1, but may decline in following quarter

Yordan, 14 June 2024

Trendforce posted a report about the smartphone production in Q1 2024, revealing a stunning 18.7% yearly growth with a total shipment of 296 million units.

The growth is partially due to the low production in early 2023. Expectations are that the next quarter (April-June 2024) will once again see a decline in production numbers.

Company Production (in millions) QoQ Market share
Samsung 59.5 11.2% 20.1%
Apple 47.9 -39% 16.2%
Xiaomi 41.1 -4.6% 13.9%
Oppo 33.8 -15.5% 11.4%
Transsion 29.8 1% 10.1%
vivo 21.7 -14.9% 7.3%

Samsung led the smartphone market in Q1 2024, with 59.5 million manufactured units, followed by Apple, Xiaomi, Oppo (including OnePlus and Realme), Transsion (Infinix, Tecno, iTel) and vivo. These brands account for 80% of the global smartphone market, with Samsung alone having 20% of the whole share.

The market strategy from 2023, in which companies pushed older stock and held back on launching new devices to clear inventory, is affecting the comparison data with the past few months. Nevertheless, Trendforce pointed out that Xiaomi is past the point of having inventory issues and has managed to increase investment in emerging markets.

Trendforce: Smartphone production mproves in Q1, to decline in following quarter

Oppo's sales suffered on the domestic scene in China, where Honor emerged as the top manufacturer. However, the maker resolved patent issues with Nokia and is now able to sell its products in Europe. A return to the German market is set for the second half of the year.


Reader comments

  • Anonymous
  • 16 Jun 2024
  • Ibx

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  • Anonymous
  • 16 Jun 2024
  • xjH

Lol. Shows you had no point to begin with. I'm done with a convo that has no heading. An iPhone 15 in 24mp resolution is better yes, but that 2x lossless zoom is pure thrash talk.

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