UBS study shows 89% of iPhone owners plan to buy Apple again

23 September, 2011

The holiday season is coming and people are starting to think what they can replace their aging phone with. Analysts at UBS did a survey, which revealed interesting stats about retention rates - that is how many people plan to stick with the same maker for their new phone.

Unsurprisingly, Apple topped the charts here with 89% retention rate. That’s impressively high, but it’s a bit down from what it was a year and a half ago - Apple used to have a whopping 95% retention rate in 2010.

Retention rates are down all around, say UBS. HTC managed to sneak into second place with 39% after RIM fell to 33% (half of what it was 1.5 years ago). Samsung and Motorola come in fourth and fifth with 28% and 25% respectively, followed by Nokia with 22%.



Android as a whole proves not as binding as iOS - 60% say they’ll get another Android, while 31% are pondering a move to Apple’s mobile OS.

Most of the people questioned in the survey were high-end smartphone owners and four fifths of them will be spending more on phones and related expenses, regardless of the state of the economy.

Source 1Source 2


Reader comments

  • Melba McKinley
  • 07 Oct 2011
  • 0HG

Hi,I'm from Guelph Ontario and I like the Iphone 4s

  • Disappointed!
  • 04 Oct 2011
  • pdf

Bought a Macbook Pro this spring. Some Snow Leopard bugs were very serious for me (samba is crap) so I "upgraded" to Lion. Bad move; much more buggy, crashing all the time... For that price I expected stability, they have a known hardware b...

  • Tim
  • 27 Sep 2011
  • m63

Well the problem with Apple is once you use their products you've sold your soul. You are tied to the system via I-tunes and anyhting else you have. LEave the platform you lose anything you've invested in - albums, music etc. And any accessory is use...

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