vivo to merge iQOO into its main business in order to cut costs
It's not uncommon nowadays to read about tech companies implementing cost-cutting measures these days and vivo is the latest company to go in that direction. The company just announced that it's merging its sub-brand iQOO into its main business in order to reduce operating costs and boost efficiency. Which is mostly another way of saying that the firm is laying off some of its staff.
It's no secret that vivo and iQOO are sharing R&D, supply chain and just about every resource, except for some marketing and distribution channels. iQOO smartphones are even running the same software as vivo's phones. However, e-commerce strategies, planning and media targeting were separate unit this point.
The new move will turn iQOO into just a regular lineup within vivo's portfolio. vivo's management reportedly considers closing down iQOO's independent stores and counters too.
Source (in Chinese)
Reader comments
That’s the end of IQOO. Just like Oppo who finished OnePlus by biting a chunk out of their budget and suppressing their sibling company just to rise.
- 07 Apr 2023
- s8a
That’s the end of IQOO. Just like Oppo who finished OnePlus by biting a chunk out of their budget and suppressing their sibling company just to rise.
- 06 Apr 2023
- s8H
I envy you for having a Nex 3S, but the rest of your story I just don't understand. Apart from the japanese meaning, sure that's a little weird, but it's not pronounced that way anyways. I'm happy with my iQOO 5 Pro (Origin OS) an...
- 02 Apr 2023
- 6mM