Watch the first promo videos for iPhone 13 series, Apple Watch Series 7 and iPad mini here

Peter, 14 September 2021

The iPhone 13 Pro and 13 Pro Max are now official and they are better and faster than ever before. They are also far superior to their vanilla counterparts. You can watch the whole event, but it’s over an hour long. If you only have a few minutes, here is the official introduction to the new Pro pair:

But the Pros can be pricey, here’s a sub 2 minute look into what’s new with the iPhone 13 and 13 mini. By the way, the prices are essentially the same as last year, except that the 13 and 13 mini base storage was doubled to 128 GB.

The cameras on the new 13-series have received some notable improvements over the 12-series, both in terms of hardware and software. Here’s a short clip that was shot with the new Cinematic Mode, which automatically controls focus based on what the actors are doing:

Here is more cinematic footage complete with behind-the-scenes footage, all shot on an iPhone 13 Pro.

If you think “cinematic” is an overstatement, here’s two time Oscar winner Kathryn Bigelow and her thoughts on the new Pro models:

The iPad mini (2021) is a major upgrade to the design with slimmer bezels, an Air-style Power button/Touch ID combo and it supports the Apple Pencil. Here’s what else is new:

Apple unveiled new watches as well, though the Apple Watch Series 7 will not be available until later this Fall. Here is what you have to look forward to – a bigger display, a more durable body and more:

The more includes a new QWERTY keyboard with QuickPath swipe typing and 33% faster charging:

The iPhones, iPads and Apple Watches can all access the improved Fitness+ service. It will be available in 15 new countries later this year to help folks get in shape or find their inner peace without leaving home.

Check out our event wrap-up post for convenient links to the specifications, pricing and other details of all the new devices unveiled today.


Reader comments

  • By
  • 18 Sep 2021
  • i84

If you come here looking for and wanting to find "trolls", I have bad news for you if you thought you're better than they are.

  • dop
  • 15 Sep 2021
  • pSI

Oppo got ripoff check both apple cinematic theme spatial, snow environment, crystal flower shots, a crystal in OPPO. scene in spaceship down the the details copied!

  • Anonymous
  • 15 Sep 2021
  • KZK

I definitely would love to see how third-party camera app developers like Halide and Moment can utilize the new Cinematic Mode feature.

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