Xiaomi enters Italy today, watch the announcement live here

Ivan, 24 May 2018

Xiaomi is starting its official operation in Italy today, just as previously announced.

It reached France two days ago when it opened its first brick and mortar Mi Store in Paris. The company also launched its French online store, where it sells the Redmi Note 5, the Mi Mix 2S, the Mi A1, the Mi Mix 2 and the Redmi 5.

It's expected that it will do the same in Italy but we'll need to wait and see Xiaomi's official announcement. The livestream starts in at 4PM UTC and you can watch it right here.

What most Italians will be looking forward to is Xiaomi smartphones being sold officially through Italian carriers like TIM, Orange, SFR and Vodafone.

This will surely solidify Xiaomi's fourth position in the European market and help the company reach even higher market share.

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Reader comments

Come on man, obviously is for warranty, localisation and local support. Anythin goes wrong and your phone is from china, forget it

That's the problem. You presume many things. Junk or no junk, people all over the world are buying it. Xiaomi is 4th in europe as well. You conveniently forgot to mention this in your fairytale la la land story about the Nokia. Must be painful I ...

  • Anonymous

But isn't that ironic, xiaomi is costlier in Europe than their native countries. Why would they do so then? Might as well buy from China or India.... Don't start about warranty since according to you they are all on Visa's which will have some expi...