Xiaomi discontinues Mi Max and Mi Note lines

Xiaomi CEO Lei Jun went on Weibo today to shed light on the brand’s product line strategy between the Mi and Redmi series. In addition, he stated that we won’t be seeing successors to the Mi Max and Mi Note lines this year.

The CEO specified that the Mi brand will continue to focus on high-performance models incorporating the latest innovations like the Mi 9, Mi Mix series and the upcoming CC range. On the other end of the spectrum, the Redmi brand will deliver cost-effective phones which offer all the essential features in a more affordable package.

The Mi Max series was popular for its large displays and battery endurance while the Mi Note was Xiaomi's upper midrange line. The introduction of Redmi K20 line can be viewed as the spiritual successor to the Mi Note range but the absence of a large screen battery powerhouse like the Mi Max line does create a hole in the oversized phone category.

While Xiaomi hasn’t officially discontinued the Max and Note lines the future doesn’t look too positive. Either way, the brand might have some other plans for a tablet-sized phone next year so we'll just have to wait and see.

Source (in Chinese) | Via