Xiaomi unveils the logo for the Redmi brand
Xiaomi has announced plans to spin off the Redmi line as a separate brand and brands need logos. CEO Lei Jun unveiled a minimalistic logo that simply says “Redmi by Xiaomi”.
The debut phones of the new brand will be the Redmi 7 and Redmi Note 7, which will be unveiled at an event tomorrow. You can see images of both, courtesy of TENAA. They feature gradient paintjobs, which carries over to the alternative rendering of the logo.
This move will separate Xiaomi’s flagships (under the Mi brand) and the value for money phones (though Redmi might have some heavy hitters like the Redmi Pro 2). There’s also the Pocophone brand for “flagship killers” and Black Shark gaming phones.
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Reader comments
- Anonymous
- 18 Jan 2019
- D0d
When it will be launched
- Walter C. Dornez
- 12 Jan 2019
- qig
I don't know. As far as I can tell, the Mi has always just been a line rather than a sub brand, like the Mix
- aplus00
- 11 Jan 2019
- ijm
AFAIK after Redmi become a brand, Mi also become a brand too, not model name from Xiaomi brand. Because Xiaomi will only use as a company name.. cmiiw..
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