Google completely drops Flash ad support in favor of HTML5

10 February, 2016
Google has announced that it will be switching to HTML5 100% for its ad networks, dropping the existing Flash format. This will enable the ads to be playable on a vast majority of the devices, such as on mobile, where Flash is not supported.

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  • ?
  • Anonymous
  • HjB
  • 12 Feb 2016

Anonymous, 10 Feb 2016Now you will see more ads on every webpage on your Android ... moreSo, Windows phone are save?

    Aspros, 10 Feb 2016This only prooves how malefic Google is. First they blocke... moreWew dude,why being so paranoid....?

      • ?
      • Anonymous
      • QAL
      • 10 Feb 2016

      Ahah, 10 Feb 2016Where are all the Apple haters who were telling us that Fla... moreThis is what your intelligence came up with. SMH

        • ?
        • Anonymous
        • XNt
        • 10 Feb 2016

        Aspros, 10 Feb 2016This only prooves how malefic Google is. First they blocke... moreevn though im not against google...i support ur opinion...

          • ?
          • Anonymous
          • XNt
          • 10 Feb 2016

          Anonymous, 10 Feb 2016Now you will see more ads on every webpage on your Android ... moreat least somebody is sensible here...

            • ?
            • Anonymous
            • pqp
            • 10 Feb 2016

            There are many invalid statements in this article.

            1. Flash is supported in mobile. Of course, only Android supports Flash. But you still can install Adobe Flash on any Android phone.

            2. The reason why Google has switched to HTML5 ads is that it is not possible to block HTML5 media in browsers. No browsers have Click-to-Play feature for HTML5 media content. While all browsers have Click-to-Play blocking method for Adobe Flash.

            And this is why I hate HTML5 and still use flash. I disable HTML5 and other media in Firefox with about:config commands like this: media.webm.enabled false . Firefox is the only browser for both desktop and mobile that allows to completely disable HTML5.

            I won't use HTML5 unless someone create a Click To Play blocking method for HTML5 media.

              This only prooves how malefic Google is.
              First they blocked their users of having access to flash player content, then they made sure that they would have an exclusive access to a usrs private data and forced him to concede the right to sell them in 3rd party companies in order to use his phone/tablet/browser.
              And now they will force him to be bombarded with aimed ad-smart-bombs of their choice in a fully controlled enviroment.

                • ?
                • Anonymous
                • tCQ
                • 10 Feb 2016

                Another step closer to standardization of web development tools.

                  • r
                  • r
                  • g3$
                  • 10 Feb 2016

                  I am adobe and I find it offensive

                    • A
                    • Ahah
                    • m77
                    • 10 Feb 2016

                    Where are all the Apple haters who were telling us that Flash was essential for web browsing now?

                      • ?
                      • Anonymous
                      • XQ9
                      • 10 Feb 2016

                      Anonymous, 10 Feb 2016Die Flash, die !he is a good superhero LOL

                        • ?
                        • Anonymous
                        • J5M
                        • 10 Feb 2016

                        Anonymous, 10 Feb 2016Die Flash, die !Now you will see more ads on every webpage on your Android phone that eat up your limited mobile data! When flash was used your phone could not show all these ads and you did not lose your mobile data to ads!

                          • l
                          • leaf
                          • prX
                          • 10 Feb 2016

                          Can't say that anything of value was lost here. There are quite a few companies that need to adapt to this change, but I don't think this was a massive surprise to anyone. Flash has been on the way out for years already.

                            • ?
                            • Anonymous
                            • 3I{
                            • 10 Feb 2016

                            Wonder where that leaves Microsofts imitation - was it silverlight, silvernight, silversight or something. Or perhaps it has been left already.

                              • ?
                              • Anonymous
                              • TXi
                              • 10 Feb 2016

                              Die Flash, die !

                                • d
                                • danniel
                                • PEW
                                • 10 Feb 2016

                                now its great