Sony foresees $1.2 billion loss from its smartphone business

17 September, 2014
The losses are expected to quadruple due to the low sales performance of the company's mid-range phones.

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  • N
  • Nik
  • vpY
  • 17 Sep 2014

hahaha good news sony is sinking!

the worst company ever!

    • P
    • PUSANG GALA
    • A2r
    • 17 Sep 2014

    starmobile is the best, it comes w/ motolite battery and "32" inch screen display

      • T
      • Trish
      • S35
      • 17 Sep 2014

      Trish, 17 Sep 2014Sony phones are good those who use cheapsters has such mind... moreSony smart phones are like mini laptops and sound is too good even apple phones fail wen it comes to sound performance.Soon Sony will wipe out the laptop age and phones will be new laptops.

        • K
        • KANTOTERO
        • A2r
        • 17 Sep 2014

        chery mobile is the best among the cp manufacturer

          • T
          • Trish
          • S35
          • 17 Sep 2014

          Anonymous, 17 Sep 2014poor sony fanboys! sony is loser!Sony phones are good those who use cheapsters has such mindset they cant even think of what sony phones are and capable of.

            • ?
            • Anonymous
            • dQd
            • 17 Sep 2014

            Erick, 17 Sep 2014Sony have in recent years been manufacturing excellent devi... moreThis is the reason. They need to be better at propaganda. That is all. I am not American, but their lack of presence in the USA to sell on expensive contracts to stupid consumers means that they are overlooked by an ignorant, but loud-mouthed, US media... and because English is the lingua-franca, especially in science and technology, whatever the loud-mouthed dumb Americans says is heard in other countries, having a significant effect globally of the dumb masses who unquestioningly believe all the hype they read and are brainwashed by in the mainstream media.

            All the other things that people here are moaning about are nonsense. Sony's products are already higher quality than the competition, and already are one of the most open with respect to updates and the development community (and please don't moan that you not having some update or another is the reason -- Samdung isn't any better) . Most people don't have a clue about updates because most people are stupid. The way to sell is to get the stupid masses to buy your products on contracts -- contracts where the stupid masses don't even know how much they are paying.

            It really sickens me to see Sony struggling financially, as they are one of the true innovators on actual rather than the bullsh1tters. Journalists in the mainstream media should hang their heads in shame, for they have done great damage to the advancement of technology through their mindless obsession over products from crApple and Samdung.

              • D
              • AnonD-209094
              • Kg{
              • 17 Sep 2014

              Anonymous, 17 Sep 2014LG phones are way better than Sony loser. LG G3 beats Z2 i... moreYou are right, Sony doesnt understand a ting of what the market wants, their midrange is a total mess of irrelevant phones. They dont have a chance against the rapid rise of the Chinese brands, i wouldnt be surprised if they sell the Xperia rights to some Chinese, much like Google sold Motorola, Xperia will be the second victim of Chinas takeover in the mobile market.

                • ?
                • Anonymous
                • dQd
                • 17 Sep 2014

                Taiwanasaurus, 17 Sep 2014Releasing a new flagship smartphone every 6 months with min... moreYou have issues. There is some wrong with your life if you always have to have the latest and greatest to feel adequate with yourself. A fast release strategy ensures that they can always be up to date with th latest technology.

                  • D
                  • AnonD-174570
                  • tUq
                  • 17 Sep 2014

                  My guess is Sony won't be alone in this i.e. big manufacturer running into losses from smartphone sales this year. Other big manufacturers like HTC, LG, Lenovo, etc. The reason being low cost phones from Xiaomi, Micromax, others have now become good enough to deliver acceptable performance with reasonable price. Android One program is going to make further dent in this space.

                  The only exceptions being Samsung whose sales although declining still has good enough Market share after apple to sustain profitability and Motorola which has been innovative with products like Moto G and Moto E to compete with like low cost phones.

                  Big companies need a new business strategy and fast if they want to survive.

                    • x
                    • xperia sp owner
                    • M@{
                    • 17 Sep 2014

                    Well... you see Sony, your decision of not upgrading many models to Kitkat will definitely affect you more in the future. Personally I have Xperia SP (which will not get Kitkat from Sony) I think I will never buy a smartphone from Sony again.

                      • S
                      • Strategist
                      • NvH
                      • 17 Sep 2014

                      Release your Z series like usual in Q1, then the Z Compact series with the newer internals in Q3/Q4 just like Samsung, but your 2nd device will be smaller instead of bigger! Then Z phones will battle against Galaxy S devices while Z Compact will battle against Note series! Sounds great to me!!

                        • ?
                        • Anonymous
                        • uS{
                        • 17 Sep 2014

                        CAli, 17 Sep 2014That LOW GRADE cell mfg doesn't even compare to Sony! Keep ... moreLG phones are way better than Sony loser.
                        LG G3 beats Z2 in sales and specs.
                        z3 will be another FLOP for Sony!
                        SONY SHOULD STOP MAKING PHONES!

                          • ?
                          • Anonymous
                          • uS{
                          • 17 Sep 2014

                          CAli, 17 Sep 2014That LOW GRADE cell mfg doesn't even compare to Sony! Keep ... morepoor sony fanboys!
                          sony is loser!

                            • b
                            • bleh
                            • KSh
                            • 17 Sep 2014

                            Continue with the same pathetic customer service and hideous policies to come to this foreseeable future XD

                              • l
                              • lax
                              • fuN
                              • 17 Sep 2014

                              AnonD-69439, 17 Sep 2014And whats more boring than Samsung design? I see the s3 in ... moreif you read my comment i didnt for once mention samsung, i specifical said apple iphone 5 and htc one

                                • c
                                • candra
                                • 61D
                                • 17 Sep 2014

                                Sony Mobile Warranty in my country ( Indonesia ) so hard ( minimum 1 month ), even for PS4, that's why Sony Low on Sales

                                  • M
                                  • Mexie
                                  • fuN
                                  • 17 Sep 2014

                                  I hope this does't force Sony 2 use cheap-cheap materials on their products. Left 2 me they should not compromize on their innovations, style and quality of products. All they need do is 2 do a kind of promo, advertise their products more especially in African region. Their mobile products are great irrespective of what anybody says. Talkin bout update, people should understand that is even better 2 always 'put the fresh wine in a fresh wine bag'. Not when someone has an old phone he/she wants 2 always enjoy the contents of a new phone in the old one.it may happen for some time but not 2 the infinity. Sony should not give up. They should strategise the sales of their products, that?s all.

                                    • V
                                    • Vicky
                                    • YUj
                                    • 17 Sep 2014

                                    If sony concentrates only on high range segment, its obvious that they are gonna loose the mid range market as happening now.People can see what specs sony is offering when compared with other brands and startups like mi & asus. time has changed from where people used to believe high quality electronics cost more. Current generation knows high pricing of device with same specs inside and change of plastic and metal outside doesnt match the pricetags they wear, May be as a old company sony might have the advantage of service centers but things change fast and if sony cant entertain mid segment its going to fall, As high segment in phones will be gone in the coming years 'cause of startups like oneplus and mi.

                                    i love sony, but Money centric phones make sony look like a thief.

                                      • T
                                      • Taiwanasaurus
                                      • qbb
                                      • 17 Sep 2014

                                      Releasing a new flagship smartphone every 6 months with minimal improvements of hardware is going to be their demise.

                                      Why would anyone by a Sony smartphone when people will never actually have a flagship phone because the new version on theirs is just months away. I am a huge fan of the Xperia Z line, but now I'll never buy another if this continues.

                                        • C
                                        • CAli
                                        • 4ST
                                        • 17 Sep 2014

                                        Batam King, 17 Sep 2014Its high end phone is quite expensive. Design isn't great, ... moreThat LOW GRADE cell mfg doesn't even compare to Sony! Keep dreaming hehe