Counterpoint: Apple dominates premium smartphone market, OnePlus enters top 5

Michail, 16 April 2019

Apple sold the most premium ($400 and up) smartphones in 2018 according to new Counterpoint Research data. A new entrant - OnePlus cracked the prestigious rankings for the first time in its brief history. Overall, the premium segment grew by 14% year on year, despite the slumping global smartphone market which saw a 3% decline.

Chinese OEMs Huawei, Oppo, and OnePlus have all expanded their presence, as established players Samsung and Apple lost some share.

Apple still dominates with its 51% share, followed by Samsung with 22% and Huawei with 10%. Thanks to strong sales of its P20 and Mate 20 series, the Chinese manufacturer saw a 97% year on year growth. OnePlus was the fastest gainer in the $400-$600 segment thanks in large part to record-setting sales in India.

The ultra-premium ($800 and up) was the fastest growing segment and it's the one where Apple's dominance is most pronounced - it accounts for nearly 80% of the phones sold. The report says that buyers are content with paying more for devices as long as they will be able to use them over a longer time period. Researchers expect the premium segment to grow thanks in large to 5G and foldable devices.

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Reader comments

  • Anonymous

Where do I start maan, so much wrong information in one article... Are you modern version of fake news app? First of all, one plus sells it's phone at 35-37k for 128 GB variant . That is literally half of what apple is asking for iPhone xr 64 gb. ...

  • HP

I never considered Apple as a premium phone manufacturer.

  • Anonymous

Huawei is the real premium threat to Samsung and Apple