Asus to start shipping Zenfone 4 smartphones in August

12 July 2017

Asus has gotten us used to announcing new smartphones in June at Computex, but this year it's gone a different route. The Zenfone 4 series is clearly coming soon, yet so far only one member of the family has been unveiled - the Zenfone 4 Max. Five more Zenfone 4 iterations are probably on the way.

A new report from the company's home of Taiwan claims that Zenfone 4 devices will only become available in August, four months after Asus' initial goal. The first of the bunch to go on sale will in fact be the Zenfone 4 Max, after which we expect the other members of the lineup to become available.

Asus has been rumored to announce more Zenfone 4 smartphones near the end of this month. That would fit well with an August release. On the other hand, some (or all) Zenfone 4 handsets may only arrive in Europe in late September. This new release timeline will pit Asus' series directly against the new iPhones, Sony's phones coming at IFA, and Samsung's Galaxy Note8, and that might not go so well for the Taiwanese company, sales-wise.