Counterpoint: Apple is the undisputed leader in the United States

Yordan, 04 November 2021

Counterpoint Research published its analysis of the smartphone market in Europe in Q3 earlier today and now releases the same data for the United States. While the Old Continent has a diverse selection of makers, US citizen are predominantly using Apple or Samsung phones, with both companies increasing their lead over the competitors. The total market grew 1% on a yearly basis, despite the ongoing global component shortages.

Counterpoint: Apple is the undisputed leader in the United States

Research Director Jeff Fieldhack revealed there is an upward trend in the US market. Apple increased its volume sales by 9%, while Samsung recorded an 18% increase yearly. Even with the shortages, Appleā€™s iPhone 13, launched in September, contributed 17% of all sales in Q3 2021. Expectations are the trend will continue and Cupertino will remain strong.

Samsung increased its share mostly due to the two new foldables, as well as bringing its most affordable 5G smartphone, the Galaxy A32 5G, to the American market. It is sold both through carriers like T-Mobile and with pre-paid plans through Metro (also owned by T-Mobile).

Analysts pointed out that small brands like BLU, HMD, and Wiko keep catering to the low-end market, but the dominance of Apple and Samsung is incomparable - basically, eight of every ten phones is from one of these two companies.



Reader comments

  • AnonD-844232
  • 09 Nov 2021
  • 39y

really ? unbox therapy said majority usa ppl has only iphone

  • Anonymous
  • 07 Nov 2021
  • fCC

"One of the main differences between 12 and 13 is the 'smaller notch', are you kidding me" It's Appel kidding with there users

  • Anonymous
  • 07 Nov 2021
  • TLF

Why do you just assume everyone wants an iPhone? Do you also believe everyone wants Nike shoes or a Razer gaming laptop or a Tesla car? Maybe iPhone is your default phone, and you would only get Android if you couldn't afford an iPhone. But that...

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