Counterpoint: iPhone once again the best selling phone in China after six years

Michail, 26 January 2022

Apple was the largest smartphone brand by market share in China for the October-December 2021 period, according to the latest figures by Counterpoint Research. Cupertino earned an impressive 23% market share after a stellar 79% quarterly growth, earning it the top spot for the first time since Q4 2015. The sales were 32% higher than last year, driven by strong demand of the iPhone 13 series and the vanilla model in particular.

Counterpoint: iPhone once again the best selling phone in China after six years

Coming in at second place is vivo with its 19% market share though the company faced a 21% decline in shipments compared to Q3 2021. Oppo (including OnePlus) came in third place with a 17% market share, followed by Honor (15%), Xiaomi (13%), Huawei (7%) and Realme (3%). Realme saw the highest yearly growth out of all brands with 83% increase in sales between Q4 2020 and Q4 2021.

As a whole China’s smartphone market declined by 9% in Q4 while full-year sales were down 2%. Counterpoint’s Ivan Lam suggests the ongoing chip shortage alongside longer smartphone replacement cycles are to blame for poor sales. He also predicts OEMs will continue raising the average selling prices of their devices heading forward.



Reader comments

I switched from ios to android and witched back again after using android for 1 and a half years. in android world there isnt many balanced phones for me. I liked the S10e and it was an awesome phone but after that I didnt find many. either hardware ...

True, everybody copies, but what to avoid is allowing customers to see who you copy blatantly. That will make your product look really inferior, and why would you settle for a copy when you can get the product they copy?

Yes, Apple may have done that, but doing so doesn't guarantee them sales, as the chinese government cannot control their population on what to buy. So Apple selling a lot of iPhone 13's in China last quarter is not something to scoff at. Ap...

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