Instagram is going the way of Twitter, algorithm-based feed to replace chronology

Instagram decided it needed to shake things up in order to compete with other image sharing networks. The image sharing app has decided it is going to restructure the way that users see their feeds stating that “...people miss on average 70% of their feeds….. This means you often don’t see the posts you might care about the most.”

The idea is to keep users on your app as much as possible, and Instagram believes it can do it by mixing up your feed every now and again. This could be most effective when users don’t follow too many people and end up seeing the same 5 posts in the past hour when nobody is making new posts.

“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order – all the posts will still be there, just in a different order."

What do you all think about this proposal? Should Instagram create an algorithm to improve the user’s experience? Or will improvement come at the expense of some user’s posts hiding below more popular users?

Source | Via