Instagram begins testing paid subscriptions to help creators earn money

Sagar, 20 January 2022

Back in June 2020, Facebook launched Subscriptions to help creators earn money with the support of their communities. Now that business model has expanded to Instagram as the company announced Instagram Subscriptions.

With Instagram Subscriptions, Instagram aims to help creators on its platform "develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits," and, once the followers get subscribed to creators, they get the benefits of Subscriber Lives, Subscriber Stories, and Subscriber Badges. You can watch the video below by Instagram head Mr. Adam Mosseri explaining these features.

Instagram Subscriptions will be initially available to a limited number of creators in the US, including @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv. However, Instagram said it plans to expand this feature to more creators over the next few months.

The Subscriptions feature will allow creators to unlock a "subscribe" button on their Instagram profile and set a monthly price of their choice. And, citing its commitment to support the platform's creators, Instagram said it will not charge any fees for these subscriptions from the creators until 2023.

Instagram begins testing paid subscriptions to help creators earn money

It's unclear when Instagram Subscriptions will be rolled out globally, but if the testing in the US goes smooth, we expect the feature to begin rolling out widely in a few months.



Reader comments

Glad i left this crappy plattform.

🤮 consider that advertisers pay facebook so that their ads appear on instagram. tiktok has fewer ads but the content is stronger or less depressing.

  • cyber
  • 21 Jan 2022
  • 3g5

Pay for Youtube, Netflix, Spotify, Audacity ... and the list goes on. No thanks. I'm doing well without subscriptions. I only use some of them, I don't need some of them ... not even for free :)

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