Lenovo phasing out Motorola brand for smartphones

Himanshu, 08 January, 2016

When Lenovo completed the acquisition of Motorola Mobility back in 2014, it said "We plan to not only protect the Motorola brand, but make it stronger." However, looks like the Chinese company's priorities has changed with changing times as the brand is now being phased out.

"We'll slowly phase out Motorola," said Motorola Chief Operating Officer Rick Osterloh.

Motorola's phone business will now come under the Lenovo name, meaning it will be merged with Lenovo's phone business, with high-end smartphones using the Moto branding while budget devices using the Vibe brand.

You'll also see future Moto products featuring the blue Lenovo logo, although Motorola's batwing-like "M" logo will still be there. The Motorola name, however, won't vanish completely - it'll live on as a division under Lenovo.



Reader comments

  • Spanish spider

had a G3 for 2 yeaqrs..OK now just got a G4 Lenovo and it is useless here in Andalucia my spanish friends have all makes of cheap phones and they can all connect to networks with data no problem the\moto \g 4 won't even make a phone call' dual sim so...

  • AnonD-428442

Instead of your ramble, show me the track record of updates of Lenovo on their phones.

  • Anonymous

Part of being objective is having to observe objects or subjects moving around and about even as they turn dormant or get stuck. If there is anything that needs to be followed or be bothered about are those Chinese companies getting competitive year ...