LG G7 development may have started from scratch, by order of new Vice President

Peter, 15 January 2018

"We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do," said LG Electronics Vice Chairman Cho Sung-jin. After, an anonymous official from the company told The Korea Herald that Cho ordered the LG G7 development team to start over from scratch.

This will likely push back the unveiling from March to April. A new time frame will be selected later, perhaps around the Lunar New Year (February 16).

The company has been struggling to find a strong selling point for the current LG G7 prototypes, according to in-house speculation from LG (as reported by one executive). There are growing concerns that this delay will also affect the next V-series device, which normally launches in the Fall.

LG G7 development may have started from scratch, by order of new Vice President

LG Electronics is working on new marketing strategies, says a public relations official commenting on Cho’s CES announcement. The Vice Chairman hinted that the company will retain existing models and unveil more variants of the G and V series. So, the upcoming flagship may be called LG G7 after all, but its specifications and marketing approach are under review by the company’s new leadership.

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Reader comments

V30 is a solid all rounder its just lacking a serious selling point (gimmick or whatever) its priced close too Note8 and Mate10 is cheaper but equally comepetitive

  • Anonymous

Absolutely not. They should not use a gimmick as a USP. Instead they should make a phone that is very strong all-round.

  • Kibaikasu

At this point, LG might as well just re-organize their G series phones and make them mid-rangers. Up until this last year the V series has been more of a flagship than the G series in terms of specs and performance.