LG's rollable smartphone could be called LG Rollable

Vlad, 05 November 2020

LG's experimental division that so far brought you the Wing is working on a smartphone with a rollable OLED display, which is going to launch next year. The company has teased it at the end of its Wing announcement, and the latest rumors state the new device would be arriving in March.

If you were wondering what LG is going to call this unique handset, wonder no more, for the company has chosen to be as descriptive as possible. Hence, it's filed a trademark application with the EUIPO (European Union Intellectual Property Office) for the name... LG Rollable. It's simple and to the point - sort of like "Galaxy Fold", before "Z" and "5G" got thrown into the mix.

LG's rollable smartphone could be called LG Rollable

The application was filed by intermediary Mitscherlich from Munich, which has also filed on behalf of LG before, including for a bunch of variations such as LG The Roll, LG Double Roll, LG Dual Roll, LG Bi-Roll, and LG Roll Canvas. Of those, in our humble opinion, LG Rollable just sounds the best - by far. What's your opinion?

LG's rollable smartphone could be called LG Rollable

The trademark application mentions this is a smartphone, which may even support a stylus. Note that the images above are not leaked renders, but ones created based on what the phone could look like, just so you can get an idea of what to expect.

Source (in Dutch)


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Reader comments

We hope they hatested it better than Samsung did with the Original FOLD. I hope they have tested the heck out of it, cause the testers certainly will, NO RECALLS.

Good to see LG is making a comeback with an idea like this, I STILL have the Original LG FLEX, works well as a TV REMOTE NOW. 😅

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LG really doubles down on wacky experiments on their phone innovation. I think that’s what makes it interesting. Not just upgrading chipsets and cameras every year... Though I doubt right now rollable screen can give such a clean screen.. I mean, loo...

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