Moto X Pure Edition lands in the US on September 3, Motorola says

A few weeks ago Motorola announced the Moto X Style, its flagship smartphone for 2015. Back then the company told us to expect the handset to make it to the US sometime in the fall, but under a different name - Moto X Pure Edition.

The new Moto X Pure Edition, to be precise, because there was a Moto X Pure Edition last year too - but obviously based on the previous Motorola flagship.

All branding confusion aside, today the company has finally unveiled the actual release date for the new Moto X Pure Edition in the US: it's September 3.

This has been revealed through a tweet sent out by Motorola's official account. Intriguingly though, it has since been deleted. So either someone jumped the gun and published that information too soon, or there's a slim chance it wasn't accurate - keep that in mind.

You'll be able to customize the device as you see fit using the Moto Maker service, and order one that suits your tastes. The Pure Edition will be sold exclusively online through Moto Maker, though it will be able to work with the networks of all the major US carriers.

This Moto X Pure Edition will start at $399.99, unlocked. You can make the price go up by adding non-standard options in Moto Maker during the order process.

Like the Moto X Style, the Pure Edition comes with a 5.7-inch QHD touchscreen, a 21 MP rear camera with dual-tone dual-LED flash, a 5 MP front snapper with a LED flash of its own, Qualcomm's Snapdragon 808 SoC with hexa-core CPU, 3GB of RAM, 16 / 32 / 64GB of expandable storage, and a 3,000 mAh battery. It runs Android 5.1.1 Lollipop.

Via