Netflix's ad supported tier reaches new user milestone, defying expectations
People love ads, it seems. Or at least they love Netflix's ad-supported plan, as they're lapping it up left and right. The company has today revealed that it's now got over 70 million subscribers to the ad-supported plan globally.
For context, please note that the number was 40 million in May and 22 million in January - the growth is simply staggering. And they say people don't like ads. Here's another interesting fact: in the countries where the ad tier is available, over 50% of new Netflix sign-ups are for that tier.
Netflix is also experimenting with sponsorships, for example for the next season of Squid Game, where it partnered with multiple advertisers across its 12 ad-supported countries.
Over in Canada, Netflix started operating with its own ad tech, which is part of a move to break away from a partnership it has with Microsoft in the field. Netflix's in-house advertising technology will roll out globally throughout next year.
Reader comments
- Anonymous
It's not different. Making or providing products or services or content have costs. If you don't want to pay for it, then don't. It's that simple. You even have to pay for necessities such as food and water. Why do you think that ...
- 3 hours ago
- 70d
That is different from apps. Imagine displaying on Play Store for free, then they force you to pay in order to use the basics.
- 4 hours ago
- vjq
- Anonymous
Companies have no obligation to give anything to you for free. If you don't want to pay, you don't have to. Nobody forces you to pay. Do you realize that now you're using the Internet because you or someone pays for it? As for the phon...
- 6 hours ago
- 70d