Canaccord: Apple accounted for 93% of smartphone profits in Q4

10 February, 2015
The analyst company has raised its price target on Apple to $145 from $135.

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  • J
  • Jarret
  • 25G
  • 11 Feb 2015

Thanks to ultra high price iPhone...

    • ?
    • Anonymous
    • ttw
    • 11 Feb 2015

    This proved why apple iphone is unreasonably expensive. Actual cost of manufacturing plus BOM or bill of materials is just $199 for iphone 5 and $229 for iphone 6 far less than Samsung , Somy , Htc Lg even Xiaomi . Other money go to apple's pocket . Most of the public haven't got this if they know they will think twice to buy iphone with that much price.

      Dave Granger, 10 Feb 2015What's more confusing is that Apple fanboys are somehow pro... moreAgain, I don't think that the S6, Note 4 and Edge would be very different when it comes to mark-up. It's what businesses do.

        bbula, 10 Feb 2015Love that fun fact of yours. Thats true most makers put the... moreI don't think that's apples fault...

          • ?
          • Anonymous
          • nIU
          • 10 Feb 2015

          Dave Granger, 10 Feb 2015What's more confusing is that Apple fanboys are somehow pro... moreabsolutley correct..

            • D
            • AnonD-67141
            • w6n
            • 10 Feb 2015

            So Apple sold about 1/3 of the smartphones but got over 90% of profits. Wow. Big profit margin per each phone sold.

              • H
              • Hh1h
              • 6u9
              • 10 Feb 2015

              Dave Granger, 10 Feb 2015What's more confusing is that Apple fanboys are somehow pro... moreMaybe they buy iPhones becuase they don't want to wait for many months for the latest update :)

                • b
                • bbula
                • JGw
                • 10 Feb 2015

                AnonD-356282, 10 Feb 2015Great products attract brand loyalty, nothing to do with be... moreLove that fun fact of yours. Thats true most makers put their brand on front and back. However im yet to see a phone cover for samsung htc or any other maker with cut out at the back of it so everybody can see what you use. I dont think ive seen many iphone covers actually covering apple thing. Thats how i see apple. Show off.

                  • D
                  • Dave Granger
                  • mpx
                  • 10 Feb 2015

                  Hh1h, 10 Feb 2015I love the rage of the android fanboys. They just can't und... moreWhat's more confusing is that Apple fanboys are somehow proud of statistics like this. It just shows Apple are making their stuff extremely cheaply and then selling it to complete suckers at a huge markup.

                    • H
                    • Hh1h
                    • 6u9
                    • 10 Feb 2015

                    I love the rage of the android fanboys. They just can't understand why IPhones sell so much and so easily. It's hilarious to watch them get angry lol.

                      • ?
                      • Anonymous
                      • IaM
                      • 10 Feb 2015

                      harlekkin, 10 Feb 2015You're a fool if you think that pure numbers mean everythin... morei definitly beat the note 4 in "flexibility" or "bendability"

                        Contract , 10 Feb 2015The report shows the last quarter which is for the period o... moreYou're a fool if you think that pure numbers mean everything.

                        A V8 engine on paper isn't the same in real life, and Apple's performance has always been amongst that of other flagships. That's all that matters.

                        iPhone 6 Plus beat the Note 4 in most areas of performance, and is simply a stellar and reliable smartphone. So what if it doesn't have a QHD screen? Like anyone other than geeks care.

                          Anonymous, 10 Feb 2015Not everybody buys BMWs for their beefy specs - most people... moreWe'll agree to disagree. I own an iPhone 6 and I can tell you it'll run as smooth as your Note 4, and will run any high end game that you'll find on the app store.

                            • C
                            • Cyclone
                            • jeu
                            • 10 Feb 2015

                            Anonymous, 10 Feb 2015it is exactly oposite you know nothing else than iphoneWe know its you Nemesh,Apple loves you,the iPhone is calling you,just join us and let go of the burning frustration you harbor inside!!

                              • D
                              • AnonD-361638
                              • X}G
                              • 10 Feb 2015

                              Everyone must except the fact tht Apple is the Only company who sells his Brand by mobile phones.
                              And people also buy "The I phones" not a mobile phone.
                              Bcoz mobile phone users has desires. they want something from their makers.
                              They want more from them...lyk More Ram,More powerful processor, More powerful GPU,Better Camera,More Battery Life...etc from new model.
                              But I never ever heard any desire from "The I Phone" users.they just take whatever the Apple makes.and then they defend it.
                              So...just except the fact tht " I phone is a Brand" and others r just Mobile phones.

                                • D
                                • AnonD-2725
                                • rvf
                                • 10 Feb 2015

                                Apple should have a new motto: Greed is good

                                  • D
                                  • AnonD-146024
                                  • t74
                                  • 10 Feb 2015

                                  Contract , 10 Feb 2015The report shows the last quarter which is for the period o... moreHold your nerves. Don't loose your temper bro. We all know the real difference in not in the performance of flagship phones by different companies, it is rather the brand value.

                                    • C
                                    • Contract
                                    • 39x
                                    • 10 Feb 2015

                                    AnonD-356282, 10 Feb 2015Not everybody buys BMWs for their beefy specs - most people... moreThe report shows the last quarter which is for the period of the iPhone6 &iPhone6+.

                                    This just demonstration the excessive mark-up that Apple adds to the cost of each iPhone. No other phone company even comes close

                                    Since 2007 Apple have created a tradition for people to queue overnight in order to be the first person to own the latest iPhone.

                                    Seriously queuing for say a week not to get a discounted or sale item but to OVERPAY by such a huge amount that Apple posted its largest net profit for any quarter $18 BILLION, ($13 BILLION) so up by $5 Billion or 38%.

                                    The iPhone6 / 6+ basically the IPhone5 which has a larger display. In 2 years and all the profits Apple has generated it is a tweaked iPhone5 which adds the non phone related Apple Pay

                                    Apple in its adverts states as much

                                    It appears to be a "status symbol" of sorts with some so eager to own an iPhone many will purchase a two year ex contract iPhone than buy a New non Apple phone.

                                    Many who comment in the iPhone articles are NOT jealous we just don't understand.

                                    Benchmark are just that if it scores higher than an Android we accept that the 4 or 5 it does but we are talking milliseconds.


                                    It does not make your phone better, eg Dual Core 4.3 inches in 2011 better specs which costs less

                                    You would think when Apple announces these profits it would be a wake up call

                                    You are so wrong and at best the iPhone6 is a mid range phone

                                    I uaee2 phones and exchange data throughout the day Bluetooth, NFC which I could not do if one of the phones was a iPhone.

                                    Again its the defence by the people who have overpaid so much, If I was sold the same phone but larger after 2 years I would NOT be leaping to it defense


                                    In October 2015 I really am not expecting any vast increase in specs when the new iPhone is launched

                                    I also do not expect Apple to lower the price of the iPhone7

                                    Read the headlines one company made $93 whilst all the other companies whose total volume must dwarf Apple together made $7

                                    Does anyone think I /we are jealous?

                                      • P
                                      • Pear
                                      • snZ
                                      • 10 Feb 2015

                                      Bob, 10 Feb 2015How is something like a Sony Z Ultra/Samsung Alpha a 'cheap... moreYou should read my comment again mate

                                        • D
                                        • AnonD-185330
                                        • nGN
                                        • 10 Feb 2015

                                        Anonymous, 10 Feb 2015it is exactly oposite you know nothing else than iphoneI come from android phones ; u are the one who doesn't know anything...