Sony Ericsson loses another 167M euro, puts all hopes on X10

22 January, 2010
Sony Ericsson keep struggling with the challenging market conditions and recorded another losing quarter to end the 2009. Despite selling half a million handsets...

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  • m
  • me
  • LhU
  • 23 Jan 2010

i think SE needs to realise their past mistakes.

Ive previously had T230, W550i, K800i, K850i, C905 but now have an iphone. Why? Because the "market needs" are changing and SE has not been able to fulfill those demands.

If previously, the market will be AWED by megapixels, walkman, wacky themes - - - well now, were looking for software management (apps, customisable menu), timely manufacturer software updates, connectivity, ease of use, synchronisation, design. etc.

Camera, megapixels, HQ music, gimmicks are now not a primary feature were looking for.

About the pricing, to SE - consumers are not stupid, we know whats good value for money, cheap, and overpriced handsets.

Release phone on time, Dont announce too early if you cant release it very soon, Stop bragging about "lifestyle" adverts, price wisely, focus too on other segments (not just flagship models) release more models on all segments, focus on software and for godsake make updates. thats the "main" reason i left u guys. and above all LISTEN to us consumers!

impress the reviewrs/ review sites for ur high end handsets. high end handset consumers read reviews not as much as low and mid range consumers. so massively improve/ innovate and let ur products DO DA TOOKING!

    • ?
    • Anonymous
    • upb
    • 23 Jan 2010

    sony ericsson has been one of the top companies when it comes to making unique and a cut above the rest phones.Ups and downs are imperative but SE has had a good population of its brand loyals and they undauntingly would coontinue to be there to cherish what they offer and I trust you on that.Its just a bumpy road...would end soon for a smooth ahead.all the best wishes and yeah...our expectation out of SE doesnt change.We love to be a part of such a brand who makes a difference.I am no exception to this thought.WAY TO GO DEAR S.E.

      • m
      • motofan .ir
      • nsC
      • 23 Jan 2010

      i think se is in bad way just like moto in 2years ago that moto lose his market sharing but today comeing back very well that you can see

      but the se has some problem :
      they release one phone and the phone get available for 10-12 next month for example moto release dext and droid and nokia release n900 and se , x2 and x10 ok .
      but moto dext and droid get available about 4-5 month past and n900 too
      and x2 is available for 2-3week and more expensive than above rival
      and x10 is available for 2-3 days just in japan
      and when x10 is anounced there are many new and beter rival for it
      like backflip - xt800 - mt701 - ...

      the other big problem of se is hight mp camera ? they just focus on camera and forget other necessary features
      come on this is mobile phone and you dont need 12 mp phone . you need fast cpu and good os and nice design . why se just worked around terrible symbian and dont make android and linux (open source)

      iphone3gs- droid- dext- hero- and hd2 are all 5mp (iphone mp)
      but today these are best selling around the world

      i think se most change Management or change ideology

        • M
        • Michael
        • TR$
        • 23 Jan 2010

        Chalice, 23 Jan 2010They should create more phones that has a 3.5mm Audio Jack ... moreExactly, what drives Sony Ericsson bad is their proprietary Fast-Port.
        At first it's ok, but later when the trend has changed, SE should have changed too.
        Sony Ericsson has a bad habit learnt from Sony - making all the things proprietary, including Memory Stick in their phones (changing now), Fast-Port only, no 3.5mm jack (except e.g. W995).

          • e
          • enzo121
          • NHY
          • 23 Jan 2010

          If sonyericsson goes out of business am going to cry for real cuz it the only phone I would buy sonyericsson need to start listen to there customers cuz we got alot of ideas and they a making phones for our use

            • L
            • LEGEND
            • p@b
            • 23 Jan 2010

            A LESSON FOR SE - dont be so late - when you are announcing a products date be nice and keep your word.ppl like me are getting pissed off very soon - i was waiting,waiting,waiting and still waiting for your NEW DESIGNED AND NEW PRODUCTS at the end NOW if you give me free i wont take any se phone, i am dissappointed in my xperiax1 i ve payed a loooots of money for that slooooowly and finger unfriendly garbage .I am telling You as a bussinessman - if you will create a product which will have a "standart" options but with beter screen and f-friendly - you will have a chance to bust up your sales - everybody are tired from your "music" sh......t it is a time for a serious things - still very difficult to find some games,programms, and so on for free( for xperia1) - for every shit we have to pay - why dont you make a phone and programms where we can download some free staff?? in belgium it is very expensive - for 1 game for example i must pay 3-4€ you think it is logic and normal???? well i think NO .your i-net site is a real ZERO -try to work harder on those points and you will see your positive result.
            good chanse and may be after 1-2 years i will return to se

              • G
              • Geethika Hewage-Sri
              • PEd
              • 23 Jan 2010

              To servive in the market you should have to have grab a bigger market. To do so, first of all you have to identify the target market and take every effort to increase the volume of that market while understanding their needs which differs one to another. According to my knowledge the point you went wrong is you only make bigger & bigger, challengable high end phones for only one segment of the market which has more money to buy your bigger & bigger (I mean high prices with more greater options) phones without considering the other segments of mobile phone market whose having lesser capacity for invest for a mobile phone. Hope you would consider on this point even from this new year.

              Hope you all the best.
              Geethika from Sri Lanka.

                • b
                • beeni
                • 4cM
                • 23 Jan 2010

                Dear Mr. & Mrs. Sony Ericsson

                ... about the X10 phone or any of ur coming phones

                price it high and i still buy but need to hurry the hell up.

                  • C
                  • Chalice
                  • PZu
                  • 23 Jan 2010

                  They should create more phones that has a 3.5mm Audio Jack and v2.0 micro USB.

                    • k
                    • kaps
                    • u14
                    • 23 Jan 2010

                    First Sony Ericsson need to make RELIABLE phones. My last two SE phones were completly useless in just a year... so is what I see from friends who had SE phones... And if at all a good phone is made, they stop selling it...

                      • s
                      • spawner
                      • Mfx
                      • 23 Jan 2010

                      SE Last hope's Xperia X10 will surely have A Hard Time when it will be release because of the new competitive phone that will be release together (or first) like the motorola motoroi, Shadow, XT800, MT710, Backflip, etc etc... there is a wide option for the buyers, its not like X10 will be the only phone...

                      And one more thing is the price. oh the price... these will be good. goodluck SE...^_^

                        • M
                        • Michael
                        • TR$
                        • 23 Jan 2010

                        (selfish)Time to divorce! Ericsson, bring back the powerful phone like the Ericsson T39!!(/selfish)

                          • ?
                          • Anonymous
                          • YgM
                          • 23 Jan 2010

                          [deleted post]internet high five dude!

                            • G
                            • Graham
                            • 3Jc
                            • 23 Jan 2010

                            Is it any wonder now that they're releasing nothing but NICHE handsets (No doubt spending a lot of money on that Pureness trash, also the Greenheart serries) or BUGGY phones (Aino, Satio)

                            I haven't seen a new Walkman or Cybershot handset for a while. This is bad news SE- people still want these brands, I sure do.

                              • N
                              • Nayan
                              • uNV
                              • 23 Jan 2010

                              wake up sony ericsson. i'm always with u

                                • M
                                • Mihai(Romania)
                                • 3cg
                                • 23 Jan 2010

                                I'm a big Sony Ericsson fan.I change many phones,from my first phone i ever have:Ericsson 688...to Ericsson 2628,T10,T29,K300,W550,K800,K810...and now i use W902!Sony Ericsson need a improvement,maybe a phone with symbian,good camera with xenon,and also a good music!Hope Sony Ericsson to survive and become a world leader!!!

                                  • M
                                  • Mobilemaster
                                  • Lax
                                  • 23 Jan 2010

                                  Anonymous, 23 Jan 2010So yeah.. I sorta agree on the long waiting for a launch of... moreWhat a great comment, you are a true SE fan, a TRUE SE fan! Please enter in the Xperia forums, we need a great fan like you. :)

                                    • B
                                    • Buham
                                    • mIf
                                    • 23 Jan 2010

                                    SE needs to rview their strategy in terms of releasing the phone quickly once annouced initially, ofcourse the annoucment shall not take place till it passes all required tests.

                                    They may want to think introducing important applications for all their mobile operating system.

                                    Other improvments they need to cosider is Video quality recording in all their mobiles along with Sound volume.

                                    Finally, it may be a time for them to step in the market by releasing good mobiles for affordable prices otherwise their losses will continue.




                                      • i
                                      • itrokz
                                      • uwZ
                                      • 23 Jan 2010

                                      Just as I taught.. SE is going downhill.. It all flashed clearly in my mind when they Skipped the Android OS which I expected eagerly but SE went in favor of Symbian Os for their new top end phone.. I just think that SE is having all idiots in their firm.. I say Fire them all.. and employ some one who can really make better phone's which can answer their competition and satisfy their customers..

                                        • ?
                                        • Anonymous
                                        • uSN
                                        • 23 Jan 2010

                                        So yeah.. I sorta agree on the long waiting for a launch of SE's phones but they're kinda working on it. Their Vivaz will be out in 2 months, the x10 in 3 months and so on. It's pretty good for SE. And yeah, the price can be little high but I do think it's totally worth it though. I mean their phones have that really eye-catching and damn stylish and sleek designs on them that you just want to really touch it! And their UI is just awesome too! It's so smooth and so flashy! Camera interface, music player interface, photo browser interface, video player interface, everything!.. it's just sooo damn awesome to play with it!! If SE had cheaper phones, there is absolutely no doubt they would sell like crazy! And as I said, when using SE you just feel that uniqueness! Very nice original design! And UI is awesome! That's what I like about them. Not like others who are such iphone wannabes. Gosh I hate that! So, I just really hope they improve. Well, they did manage to cut over 100m loss. So it's a pretty good improvement. Also, they did mention of expecting profit not until Q2 so.. We'll see.