iPhone 4 UK and US pre-orders starting, costs 630 euro SIM-free

15 June, 2010
Apple is now taking pre-orders for iPhone 4. A SIM-free device costs 630 euro for the 16GB version and 740 euro for the 32GB one. Currently you can pre-order only a black iPhone 4. Starting today, Apple...

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  • w
  • well
  • C}v
  • 16 Jun 2010

John, 16 Jun 2010Once again People pls get over the fact that the IPhone 4 i... moreThat makes little sense. Apple's earnings are at least 1bil per quarter, and about 300 million goes into development for such a phone. It costs so much because like any Apple product, there's always a price premium, no joke. Compare it to the N8, it costs 370 euro, yet it's made out of strong aluminum, has a advanced camera, nice screen, Wi-fi N and Pentaband 3G. That should be hell to develop and it should be super expensive by your logic. So why is it only 370 euro?

It's called price premium marketing amigo, since Apple can sell so much and has a horde of people who will buy no matter what (though ironically I have a MBP) they can dictate the price and get away with it. Nokia can't, especially after the N97. So they price the N8 low so they could appeal, essentially undercutting the smartphone market.

With that said, I am NOT saying you are wrong. I believe the iPhone will lower in price after demand has settled. But what I'm saying is these companies are SO big that they don't have to worry about capping development costs. Cheers! =]

    • ?
    • Anonymous
    • 4Bb
    • 16 Jun 2010

    Will still get one on june 24th or 25th...don't care about people saying this phone is too expensive...don't buy it or go to work or wait to be able to sign a new contract.

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      • Anonymous
      • psj
      • 16 Jun 2010

      John, 16 Jun 2010Once again People pls get over the fact that the IPhone 4 i... moreSince when do iPhone prices drop?

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        • Anonymous
        • psj
        • 16 Jun 2010

        nomorese, 15 Jun 2010That's why people who buy the iphone are called Isheep. If ... moreI completely agree with you. Apple has reached its peak. It will be downhill from now on.

          • J
          • John
          • vG0
          • 16 Jun 2010

          Once again People pls get over the fact that the IPhone 4 is too expensive.

          If you cannot afford it right now, then please stay out and wait for a few months for the price to drop.

          I do understand that during this recession time, things are slightly difficult for you, everyone & Apple as well. Yes it's true, Mr Jobs has got to pay his bills as well, so that is why he is selling the IPhones for such a price, just to recover from the development costs of the IPhone 4 and then get some funds to build IPhone 5.

          But once a few months goes by, then the price of the IPhone 4 would definitely fall & you all can go ahead and grab one for yourself.

          So please chill out till then.

          Have a nice evening ahead.

          Cheers!!

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            • Anonymous
            • MsN
            • 16 Jun 2010

            I would rather buy it now than wait because I can't wait you to have it. Since it's for you it's not expensive...

              • r
              • rob
              • pKX
              • 16 Jun 2010

              Anonymous, 16 Jun 2010unfortunately rob your poor experience has nothing to do wi... moreyes fair point well made but before getting my x10 I tried the HTC hero and that was even worse! not much signal anywhere and the battery life was shocking. I do like the look of the desire though, i should have upgraded to that instead. I have to admit that there were some cool apps on andriod like music wizard (unlimited downloadable tunes for free!) and you wont find this on the iphone will you? Im gonna see how my Iphone shapes up and if its not as good as I expect then ill get the desire! cheers

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                • Anonymous
                • 43%
                • 16 Jun 2010

                I just pre-ordered a black iphone 4 and was able to get the new customer/upgrade price of $299. Despite just getting the 3GS in January I was able to get the phone below the early upgrade price of $499 (for the 32gb). Though I should mention my cell phone bills average over $300 a month and I was eligible for my first upgrade exactly a year after I first signed my AT&T contract. But I am still surprised I was given the upgrade price of $299. Thanks AT&T, though your service sucks.....

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                  • Anonymous
                  • smM
                  • 16 Jun 2010

                  rob, 15 Jun 2010I know people on here love Android and the fact that its ch... moreunfortunately rob your poor experience has nothing to do with android but with Sony Ericsson themselves. Sony ecrisson touchscreen phones are plagued with software and hardware problems from the vivaz to the satio...its why the mobile arm of sony is in such financial woes.
                  Try some of the top android phones like the desire and you wont look back

                    • ?
                    • Anonymous
                    • smM
                    • 16 Jun 2010

                    well, 15 Jun 2010That might be, but you'll still have your usual iPhone Fanb... moreso true,mostly fanboys will defend these extraordinary prices to the death,You gotta love how apples marketing creates this. Its almost like the situation in the matrix movie....those so lost and stuck in it will defend it to the death even tho its that which is controlling them. Also i cant believe people here think that being tied to a 2YEAR phone contract and still pay a fee for the iphone 4 (which is still greater or equal to other possibly better phones on 12 month contracts)is a good deal...its incredible how some people think these days. Stevie Jobs must surely be sitting somewhere grinning and saying excellent Mr Burns style!

                      • r
                      • rob
                      • pKX
                      • 15 Jun 2010

                      I know people on here love Android and the fact that its cheaper (and most of the handsets are) however, the apps on android are just nowhere near as good like no skysports or autotrader, these apps I use all the time on the iphone and were free also, the games are just miles better on the iphone because of the graphics processor and I will be soon able to play games like pro evo on my iphone too. My andriod handset (X10) was hardly worth turning on, it kept dropping calls and restarting itself and gave me no confidence with android after this experience of sending it back twice (and ive only had the phone 2 months) sorry but im no fanboy, i have ordered my iphone 4 today just because I feel it is better and just like anything, you pay for what you get.

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                        • Anonymous
                        • iIq
                        • 15 Jun 2010

                        Rock, 15 Jun 2010Please provide the information on, Where we can get the SIM... moreIn Europe phones can be ordered from http://handtec.co.uk/

                          • w
                          • well
                          • C}v
                          • 15 Jun 2010

                          Anonymous, 15 Jun 2010I completely agree with you. Apple has reached its peak. It... moreThat might be, but you'll still have your usual iPhone Fanboys who would probably KILL to make sure that no one talks trash about their device. They need to feel like they're fighting for some type of cause, you know.

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                            • Anonymous
                            • 4Bb
                            • 15 Jun 2010

                            Just pre-ordered one...not expensive...when you sign 2 years, every phone is expensive when buying at full price without contract!

                              • b
                              • braindead
                              • nH%
                              • 15 Jun 2010

                              apple, 15 Jun 2010johnny you obvs dont have a very good job or the fuends to ... moreMaybe he havent got good job- but the main point he's smart, not like someone in here :O (I'm talking about you, if you didn't got it )

                                • ?
                                • Anonymous
                                • psj
                                • 15 Jun 2010

                                nomorese, 15 Jun 2010That's why people who buy the iphone are called Isheep. If ... moreI completely agree with you. Apple has reached its peak. It will be downhill from now on.

                                  • n
                                  • nomorese
                                  • S3d
                                  • 15 Jun 2010

                                  That's why people who buy the iphone are called Isheep. If you waste so much money (ok if you really are loaded) on this Made in China toy then you probably deserve the name. At least some Nokias are made in Finland at three different factories. No offense to Chinese.
                                  But Steve Jobs knows he's got the old Iphone buyers hooked and they will surely upgrade but I think they peaked their market. You cannot really dominate with only one phone, get real Jobs!

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                                    • Anonymous
                                    • pp3
                                    • 15 Jun 2010

                                    Plus add 20 euro for the micro sim ..............apple .... get over yourself

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                                      • unlocked
                                      • uNV
                                      • 15 Jun 2010

                                      does the SIM-FREE version mentioned above mean the UNLOCKED version??? is apple releasing factory unlocked iphones 4s?

                                        • T
                                        • TheVerdictIs
                                        • 32B
                                        • 15 Jun 2010

                                        apple, 15 Jun 2010johnny you obvs dont have a very good job or the fuends to ... moreThats a little harsh, I mean what you choose to spend your money on is upto you but you shouldnt call others for what they decide to do with theirs! I mean 700 euros is someones rent/a week in mexico, so compared with just a phone Id rather take the holiday. Still its a great phone and I hope other company's will see Apple's achievements as a goal to make their products better still. :)