iPhone 4 UK and US pre-orders starting, costs 630 euro SIM-free

15 June, 2010
Apple is now taking pre-orders for iPhone 4. A SIM-free device costs 630 euro for the 16GB version and 740 euro for the 32GB one. Currently you can pre-order only a black iPhone 4. Starting today, Apple...

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  • ?
  • Anonymous
  • n7f
  • 15 Jun 2010

For that price i bay myself 45.inch Digital full HD TV, HD DVD recorder and a symbian touchscreen phone that does much more than this high price junk..., are you the nutty one you will pay so much for stup1d phone like this!

    • M
    • Mr. Wealthy
    • Mx@
    • 15 Jun 2010

    The price doesn't consern us true Apple users.

    I already paid for my 64Gb iPad and my new 2010 MacBook Pro.

    I'll take two please. Black one now and a white one when available - 32 Gb each please.

    Thanks.

      • ?
      • Anonymous
      • tAW
      • 15 Jun 2010

      no preference, 15 Jun 2010why mock Samsung - Samsung makes the processors for all iph... moreSamsung don't supply their processors. They are Apple A4 processors, developed with a company Apple purchased recently. As for the price, it is in line with Xperia, Nexus, N8 etc...

        • ?
        • Anonymous
        • n7f
        • 15 Jun 2010

        Wow, this phone is hanging on big price!!
        For that price i can bay myself two N97mini with two contracts Digital HD-TV with HD recorder and Wi-Fi fastest internet connection....lol.

          • C
          • Capets
          • L0N
          • 15 Jun 2010

          venom, 15 Jun 2010Its not low end, but its certainly overpriced,and anyways c... moreIt's not about being a fan, is just that besides the fact the iphone works flawless, i have everything on mobileme, wich makes everything MUCH easier when switching to a nem phone...And, why not upgrade for phone you already trust, even being a bit more expensive.

            • ?
            • Anonymous
            • vnL
            • 15 Jun 2010

            simple user, 15 Jun 2010Not enough funds? Are you joking? It is not about the bare ... more@simple user

            32GB - 16GB = US$100

            Yes, of course the flash module within the phone is not worth an extra $100 (or EUR110 outright) per say, but again that is not the point of the price difference.

            It's about stock and price balancing and meeting customer demand.
            32GB is too much for some, so why spend the extra $100.
            Offering 32GB for say only $51 more, making it $249 doesn't make enough of a difference and for "only" $50 more you'll get "twice" the value. (See the psychology here? Value sells over price.)

            This scenario would leave the 16GB version overstocked and therefore would cause the price to drop VERY QUICKLY.

            So, you gotta get it just right - and people think twice about $100 than $50.

            Just like offering leather seats and extras too cheaply in a car would not increase it's value, but decrease it rather.

              • ?
              • Anonymous
              • vnL
              • 15 Jun 2010

              I think you're all missing the point... just a bit.

              It makes no sense to "incentivise" buying an iPhone outright over signing up a new plan with a network operator. If you want to buy it from Apple directly, the price is as they say: EUR 740. But you haven't committed and are free to take it to whatever operator you want, whenever you want. Ah, the price of freedom...

              If you can't afford that - go on a plan! That's what they are there for! And as you need some kind of credit for everyday use anyway, you may as well bite the bullet and do it.

              So to make it clear: If you have the dosh, buy it because it doesn't matter.

              If you strapped for cash: Sign up for 24 months, or forget about the iPhone altogether and stop complaining you're not getting a fair go.

              There's a choice for everyone here.

                • J
                • Jubi
                • Pxx
                • 15 Jun 2010

                Anonymous, 15 Jun 2010omg... For 630euro i can buy two new samsung wave's and for... moreI strongly opposed. I am not a jerk to buy a phone costing this much there are lots of other choice with relatively low price but good functionality like n8 and galaxy s or htc desire. Steve jobs wake up dude.

                  • n
                  • no preference
                  • miZ
                  • 15 Jun 2010

                  why mock Samsung - Samsung makes the processors for all iphones including the new iphone4. aren't the screens for the ipad from LG??

                  from first hand experience the battery life is god-awful, whilst the UI is one ofthe best, but the apps!!!!! who needs 250,000apps for what?!!??!

                  this product is highly overpriced for the spec but people are under the belief they belong to an elite when they own one.

                  they are a number of phones that out spec this phone, personally speaking if apple offered the iphone4 for free on a £20 contract i still wouldn't have it over its rivals.

                    • L
                    • Logan
                    • ix5
                    • 15 Jun 2010

                    I do think that the handset is very pricey for few new features, many of which more affordable handsets can already offer.

                    Yet again Apple are overpricing their products due to their 'stylish' popularity. I'll stick with my HTC thanks!

                      • s
                      • simple user
                      • Sve
                      • 15 Jun 2010

                      apple, 15 Jun 2010johnny you obvs dont have a very good job or the fuends to ... moreNot enough funds? Are you joking? It is not about the bare price tag, but about the usefulness of the item you spent for...
                      So what is that feature of iPhone that justifies the 2x price compared to other alternatives? Use the compare tool of this very site if you want. Also i do not think the difference of 16 GB in memory costs 110 euro.
                      the most "diplomatic" word i can use for this case is that Apple once again ABUSE their customers.

                        • f
                        • fu$1
                        • fu$
                        • 15 Jun 2010

                        This is actually cheap i expected this device to go out on sale at nothing less than 700€ those who are complaining that it expensive well then apple didnt target you type of users. The iphone is strongly becoming as a fashion/stylish mobile device and not just a regular smartphone. Its somewhere in between the nokia 8800 and the vertu phones and its interesting to see how successfull it has become competing strongly in the market with phones with almost half its price and twice its feature set.

                          • D
                          • Deep space bar
                          • kDi
                          • 15 Jun 2010

                          apple, 15 Jun 2010johnny you obvs dont have a very good job or the fuends to ... moreI wonder if owning a n900 makes me poor since i have 48gb,2 batteries and overclocked to 800mhz and only pay 80CAd no tax no contract

                            • a
                            • apple
                            • S3L
                            • 15 Jun 2010

                            Johnny Boy, 15 Jun 2010Do Apple not know there is a ression and people are tight o... morejohnny you obvs dont have a very good job or the fuends to splash out on an iphone. so please do stick to your nokia's and samsung's.

                              • J
                              • Johnny Boy
                              • pwb
                              • 15 Jun 2010

                              Do Apple not know there is a ression and people are tight on money. Good luck! So how about that Nokia or Samsung :)

                                • ?
                                • Anonymous
                                • tAW
                                • 15 Jun 2010

                                Kostas, 15 Jun 2010All time classic Apple.They sell coal for gold.Ok there is ... moreObviously you have never used an Amoled phone... Can't wait to get rid of mine for one of these, one hit of sunlight and I can't see a thing. Ok if you live in England, but not in Australia. Fortunately for us too, we have an over saturated market, with a large number of carriers all making a lot of money off a small market because we love our phones over here, so because of competition and demand I expect the iPhone to once again be heavily subsidised by the carriers :) As a current Android user and a previous iPhone user, I can't wait to get back to an iPhone, Android just isn't as fluid, refined and the app store is limited in comparison. Going to jump back on the iPhone bandwagon.

                                  • a
                                  • apple
                                  • S3L
                                  • 15 Jun 2010

                                  Hi guys, im head adminastrator for apple, the iphone 4gs is being pushed back untill end of october due to softwere problems. sorry for any let downs, but rather get it right 1st time!

                                    • D
                                    • Deep space bar
                                    • kDi
                                    • 15 Jun 2010

                                    1k plus already wow good luck selling apple N8 is half the price,universal,SIM FREE, unlocked and has lots of goodies already stock
                                    370euro

                                      • a
                                      • achoo
                                      • wgx
                                      • 15 Jun 2010

                                      the iPhone4 may be:
                                      * relatively low spec.
                                      * relatively VERY EXPENSIVE.

                                      but it's Apple, and I'm a sucker for Apple products! BUT, as much as I support Apple, the iPad was a RIDICULOUS idea...

                                        • K
                                        • Kostas
                                        • m{J
                                        • 15 Jun 2010

                                        All time classic Apple.They sell coal for gold.Ok there is update at the camera and a better screen but there other phones with better screen (s-amoled rules!) and hd recording with the cost 150-200€ less. Thank god there are millions of isheeps that will get Steve more rich!!!