Samsung beats Apple to top PC market in Brazil

18 July, 2016
Samsung has become the top PC vendor in Brazil, overtaking Apple and Dell, according to an annual survey conducted by Brazilian newspaper O Estado de S. Paulo. The iPhone maker had to settle for the second spot.

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This is because of price.

In Brazil, Apple's product cost 2x the value.

One example,
Apple Mac Air 13", i5 1.6GHz, 128GB, 4GB.
US: $ 899,00, convert to R$ 2955,00
Price with tax, R$ 7.799,00 ($ 2372,68) (Apple Brazil)

Samsung's, Intel® Core™ i5 5200U, 4GB, 256GB, Tela de 13,3”, Style S20
R$ 4.086,14 ($ 1243,12) (FastShop)

  • Anonym

pratiush, 19 Jul 2016It has stopped for few markets not all!!! Update your inventory ... moreDude, Sony sold their computers division and Vaio brand to someone else.
Whatever you are seeing is either:
- Really old stock.
- NOT SONY, just Vaio.

Anonymous, 18 Jul 2016Sony is not in the market anymore for making laptops... you done... moreIt has stopped for few markets not all!!! Update your inventory of knowlegde.

  • AnonD-126854

AnonD-67353, 18 Jul 2016Lol...of course... Samsung prices start at $300. Apple prices st... moreLOL
Can you tell me which model Samsung laptop cost $300 there?
link please!

  • AnonD-399550

This is a fraud. I live in Brazil and can atest that.
Iphone prices are really expensive here, but Mac prices blow them out of the water when compared. A $649 iphone is 3,999, whereas a 1,299 is roughly 12,000.
The iphone market share here stands at 3%, losing even to the windows phones.
Imagine Macs, I highly diubt it gets to 1%. I have never seen a Mac user here that has actually bought his Mac in Brazil either(myself included).
I have no clue by what they meant, maybe it's population's desire, frankly only thing that makes sense.

  • Anonymous

AnonD-237381, 18 Jul 2016Well, I live here in São Paulo city in São Paulo s... moreWith those minimum wages, most people will not even own a laptop. Most likely would be just mobile phones. Same as MY / PH, you see the same thing.

And most of those seen are likely second-hand bought. Thus it does not affect the market of sold.

  • Anonymous

Anonymous, 18 Jul 2016"Felt cheap and looks like it made in china." Isn't Taiwan st... moreNo. I think you read it wrong. My country is Malaysia. Asus is from Taiwan. The one that I said felt cheap and made in china is Samsung's laptop. Got it?

  • AnonD-237381

Anonymous, 18 Jul 2016The annual survey from O Estado de Sao Paulo is about top brands... moreWell, to be a top brand first you need to sell, don't you think?

  • AnonD-237381

AnonD-550207, 18 Jul 2016did you check personally all laptop users to come up with that c... moreWell, I live here in São Paulo city in São Paulo state, so I know more than you do, this newspaper, Estado de S. Paulo, isn't a trustworthy source, since it ins't a official research entity.

The minimum wage in Brazil is R$880, a MacBook costs R$12000, most of the population monthly payment isn't more than R$2000, housing is expensive, energy is super expensive, you hardly see anyone using a Apple computer, people don't have money for that, Samsung, HP, Lenovo, Dell and Positivo are the most popular PC brands here, because they sell cheaper laptops.

  • Anonymous

The annual survey from O Estado de Sao Paulo is about top brands, not about sales. The source of this post mentions that " Samsung Electronics Co. of South Korea has emerged as the top brand in Brazil's PC market, according to local media."

  • Anonymous

Anonymous, 18 Jul 2016Similar with Malaysia situation too. Minimum wage MYR1000. What ... more"Felt cheap and looks like it made in china."

Correction: Taiwan is still post of China so if Mcbook felt like I'd made in china then isn't Also the same for Asus.

PS. Bout defending Mcbook our apple just stating the fact.

  • Anonymous

Anonymous, 18 Jul 2016Similar with Malaysia situation too. Minimum wage MYR1000. What ... more"Felt cheap and looks like it made in china."

Isn't Taiwan still officially name s the Republic of China so your insulting your own country.

  • AnonD-67353

Lol...of course... Samsung prices start at $300. Apple prices start at $2000.

  • AnonD-550207

AnonD-237381, 18 Jul 2016Wait, what? In Brazil you hardly see anyone with Apple computers... moredid you check personally all laptop users to come up with that conclusion?

or you are just making an assumption?

  • AnonD-550207

Anonymous, 18 Jul 2016There's something wrong with these numbers, due to outrageous im... moreBUT THE DATA is about share (# of laptops sold), not about price. Yay!!!

  • Anonymous

AnonD-561680, 18 Jul 2016Everything here is ver expensive. An example is the iPhone 6s Pl... moreSimilar with Malaysia situation too. Minimum wage MYR1000. What Macbook? You can't survive with Apple product in this country. Too expensive. Most people rather buy Asus. I assumed it is cheap since Taiwan is not that far from Malaysia anyway. Though as for Samsung, not a trusted laptop brand here. Felt cheap and looks like it made in china.

  • AnonD-561680

Everything here is ver expensive. An example is the iPhone 6s Plus, 128GB. In store American Apple, it costs $ 950, that is R$ 3,087 in direct conversion without taxes. On Apple Brazilian store, it costs R$ 4900 or US$ 1507, already with taxes. The minimum wage in Brazil is R$ 980, or US$ 301. The average Brazilian income is R$ 1,500, or approximately US$ 460. It is impossible for a Brazilian with this income to have a device that level. There was a Brazilian government incentive rate where some taxes were free, in exchange, manufacturers should bring installed some national applications. This cuts devices' cost in approximately 20 to 25%, but the law was valid until the end of 2015. Anyway ... with Brazilian taxes that suck 50 to 60% of the worker's income, it becomes impossible to have high end appliances.

  • Anonymous

There's something wrong with these numbers, due to outrageous import taxes, apple is hideously expensive, maybe 2 to 3 times more expensive than regular asian brands. I doubt it ever had even 10% of the brazilian market share.

  • AnonD-137201

AnonD-237381, 18 Jul 2016Wait, what? In Brazil you hardly see anyone with Apple computers... moreYes... I found it very weird too...
I think I see more Dell around here...

  • Osiris

Anonymous, 18 Jul 2016Vaio still has some roots with SONY...Vaio is the best