HMD's Head of Marketing on Nokia launches, plans for the future

20 March 2017
HMD wants Nokia to be a Top 3 brand again - ahead of Apple, Samsung and Huawei.

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  • DJJ
  • NwI
  • 20 Mar 2017

Let's do this Nokia!

    • ?
    • Anonymous
    • E}j
    • 20 Mar 2017

    How about lowering the price on 3310 since it only supports the ancient 2G connectivity? Would that be a good start?

      Elbowing out Apple, Samsung, Huawei? Easier said than done. I'm happy with my Xiaomi Mi5 and not expecting to get another one for 5 or more years. My previous phone was Sony Xperia S which i used for 5+ years. So unless Nokia make a phone with compelling specifications and jaw dropping design i won't be buying just for the sake of brand loyalty.

        • D
        • AnonD-558092
        • cWE
        • 20 Mar 2017

        You cannot aim for the top 3 without a proper flagship. Until then, that's just quick bucks from midrangers.

          • ?
          • Anonymous
          • 6jq
          • 20 Mar 2017

          Can't be , HMD global is only some of the Nokia guys. The realast Nokia us DEAD. Dead companies can't be great.

            • D
            • AnonD-569198
            • YdR
            • 20 Mar 2017

            AnonD-168952, 20 Mar 2017Top 3? And my I ask how you want to achieve that goal since... moreI agree with you. Using the Nokia name is a marketing tactic with apparently some former Nokia employees employed by HMD to try to lend credibility to the tactic. So, either HMD makes devices that people want or not, despite the naming.

              • D
              • AnonD-168952
              • 3D6
              • 20 Mar 2017

              Top 3? And my I ask how you want to achieve that goal since the only thing about you being Nokia is the name Nokia? It was not the name Nokia which made the brand so successful over past years, but its innovations. Todays Nokia phones are missing all the stuff that Nokia was famous and loved for: PureView camera and Carl Zeiss lenses, ClearBlack Display and Glance Screen, Xenon Flash, Great and durable Design but also goodies like FM-Transmitter. There's nothing special about Nokia anymore, it's just another "chinese" smartphone OEM.

                • D
                • AnonD-632062
                • J7S
                • 20 Mar 2017

                AnonD-625621, 20 Mar 2017Top 3 !? Thats certainly an extremely lofty goal !Make NOKIA great again!! :P

                  The first plan would hopefully be changing the 3310 to work on 3g network. Not just on gsm, as it is now.

                    • a
                    • arf
                    • Rxn
                    • 20 Mar 2017

                    Long live nokia!

                      • D
                      • AnonD-625621
                      • 7k7
                      • 20 Mar 2017

                      Top 3 !? Thats certainly an extremely lofty goal !

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