Samsung spent $10B for marketing in 2016

05 April 2017
Samsung increased its expenditure by 15% while LG spent 24% more YoY, totaling to $1.6 billion.

Sort by:

  • ?
  • Anonymous
  • 0Ef
  • 08 Apr 2017

Anonymous, 06 Apr 2017Look at all these self-righteous people here. Samsung is no... moreMake money and in a dishonest way.
This, they say its marketing, I call him a bribe for us to give money to the merchants to sell their junk.

    Stan, 06 Apr 2017That's what people said about Apple back in '08-'09, when A... moreI agree but i think Sony is finally geting there head right but lets hope its not too late (and expensive).
    And i know about all those new value companies and i love especially Oneplus! I dunnoif Motorola is gonna survive on thr long run with Lenovo and i hope the best for my beloved LG and Nokia (HMD) aka most durable phone!

      • ?
      • Anonymous
      • xCD
      • 06 Apr 2017

      Anonymous, 06 Apr 2017Overrated by marketing strategy and overpriced always.If it makes good profit, they don't care what we think.

        • ?
        • Anonymous
        • vV5
        • 06 Apr 2017

        Anonymous, 06 Apr 2017Look at all these self-righteous people here. Samsung is no... moreOverrated by marketing strategy and overpriced always.

          • ?
          • Anonymous
          • PBP
          • 06 Apr 2017

          Look at all these self-righteous people here. Samsung is not a charity; they went into this business to make money.

            • S
            • Stan
            • ktG
            • 06 Apr 2017

            Raphi7, 05 Apr 2017So true but i think some OEMs have the budget to atleast m... moreThat's what people said about Apple back in '08-'09, when Android was in it's infancy and Samsung was a low quality device producer. Same was said about Nokia and Motorola as well in their heyday. Marketing isn't everything. While it plays a large role, it isn't the only thing that defines sales. The also-ran companies sometimes produce great devices, and can make a big difference if they know how to capitalize on the inertia of a good product. For example, HTC One M7, LG V20, Sony Xperia Z, Motorola Z
            HTC failed horribly to capitalize on the success of original HTC One, and screwed up with M8 and M9. M10 is too little too late to stop the bleeding.
            LG - we'll see how they capitalize on it with V30, but looking at the G6, i'm not keeping my hopes up.
            Sony - Z5 is a stale version of Z1 at this point, and it doesn't seem like Sony is putting in much effort.
            Motorola - Z modular phone is a good idea, that might just have it's niche. I was waiting for a good camera mod, but instead we got a Hasselblad branded and priced half-baked attempt. Hopefully they'll add a mod along the lines of Sony RX100 advanced compact. We'll also see how the Z2 will play out this year.
            And then there's HMD this year with a Nokia reboot. We'll just see how it plays out for them with Nokia 9, or whatever the top model will be called.

              • D
              • AnonD-618398
              • v{u
              • 06 Apr 2017

              All that money was for marketing the j2 2016 :D

                jrharbort, 05 Apr 2017When you pay enough to flood the market with advertisements... moreSo true but i think some OEMs have the budget to atleast market themselves a bit heavily as "teh alternative" to the boring traditionals but even then i doubt they would be able to topple samsung and apple as they are so well established and would kill and are killing anybody who challenges them ( i think that what happend to LG after its prime time g2)

                  • D
                  • AnonD-507785
                  • 3Yh
                  • 05 Apr 2017

                  Yup and half of this number is probably the cost of damage control after Note 7 fiasco.

                    When you pay enough to flood the market with advertisements, your name starts to become the only thing people see. This is why most consumers these days only know "iPhone" or "Galaxy", or at least from what I've encountered in recent years. Advertising works. The other competitors sadly can't invest that giant sum into marketing as well to properly compete against them.

                      • ?
                      • Anonymous
                      • 7Ac
                      • 05 Apr 2017

                      Disgusting company. That is all

                        I guess bribery expense goes under marketing for accounting purposes.

                          • ?
                          • Anonymous
                          • vV5
                          • 05 Apr 2017

                          Samsumg spend $10 billion to foolish people!

                            AnonD-425519, 05 Apr 2017Imagine spending half of that money to help the poorer peop... moreThey had always been doing that too.

                              That's a pretty boost

                                • D
                                • AnonD-5197
                                • jg4
                                • 05 Apr 2017

                                That's a lot of jobs created. Damn.

                                  • D
                                  • AnonD-514929
                                  • tEr
                                  • 05 Apr 2017

                                  Z5 User india, 05 Apr 2017Haha. But clearly mighty sammy spend more to revive the imageThat, my friend, is the advantage you can get by playing dirty, especially when the judge is your uncle and media is your neighbor

                                    Anonymous, 05 Apr 2017Are You kidding??Absolutely wrong. Apple make that profit in single qtr. educate yourself

                                      Well, How else would they sell so much of refurbished stale flagships with updated screens only for 1000$ - 1200$, or quite underwhelming low midrange A series for 300-500$ to people?
                                      Thats why their profit per sold phone is ridiculously low...
                                      But, they get away with those worst bang for buck products by selling en mass, so profits seep in.

                                        • D
                                        • AnonD-331984
                                        • GXp
                                        • 05 Apr 2017

                                        Now minus the amount used for bribes from the total amount and you'll find X, where X stands for "the actual amount used for marketing...

                                          1 of 2