Sony Ericsson to invest £4M in new XPERIA line ad campaign

24 March, 2011
It's no secret that the future of Sony Ericsson as a company is hugely dependent on the success of their XPERIA smartphone lineup. So it's no wonder that company is throwing so much effort in their ad...

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  • S
  • Scott
  • mgc
  • 24 Mar 2011

Not being funny but Sony Computer Entertainment and Sony Ericsson are two completely different parts of the company. If the Xperia Play turned out to be terrible there is no way PlayStation would lend their name to it, the fact that they have at least shows that more than one Sony department has faith in the phone.

    • B
    • Beyarfaj2004
    • 3nL
    • 24 Mar 2011

    SE Play is the most excellent phone of all time, among all gsm phones, including apple, nokia, and all the others

      • v
      • von
      • v0q
      • 24 Mar 2011

      that will only make these phones more expensive! Considering the play is targeted to a much younger market than the other two

        • ?
        • Anonymous
        • fje
        • 24 Mar 2011

        keep it up SE...